Flooring specialist Pavigym has launched its innovative Prama concept into the London market.

Prama made its London debut in July 2017 at the Harbour Club in Kensington – an exclusive health club operated by David Lloyd Leisure.

The concept was designed to make training fun by interacting with the user. It features pressure sensitive walls and flooring, interactive touch screens and different lighting combinations. It is fully adaptable and can be customised to suit different types of classes and fitness levels.

Marcos Requena, owner and CEO of Pavigym, says: “We wanted to create something unique. Prama combines great instructors, light and music with workouts designed to train strength, speed, agility, mobility, power and more.”

Requena adds: “Users can burn up to 750 calories in a 45 minute class. Regular users will see an increase in stamina, endurance and overall enjoyment while working out. All the user needs to do is push play on the workout they want.”

Sinead Johnson, group family manager at David Lloyd Leisure says: “The Harbour Club Kensington is the first club in London to offer a new concept in fitness. Prama allows us to recreate different experiences and signature programmes for everyone to enjoy in a single space.”

fitness-kit.net keyword: PAVIGYM

Physiolab has extended its offering of performance products with its latest launch, the S1 cooling and compression unit.

The S1 is designed to deliver portable compression, cryotherapy and thermotherapy treatments.

Physiolab claims that the S1 delivers precise, targeted, repeatable and clinically effective treatments, designed to maximise the body’s ability to recover from trauma or injury.

It features ‘intelligently controlled’ variables that are designed to detect and respond to the body’s requirements, and patented therapy packs that provide adjustable levels of clinical compression.

Simon Withey, CEO at Physiolab, says: “We have created a truly practical product. We’re now a step closer to fulfilling our mission to make the intangible tangible by developing innovative technology for use during performance, recovery and repair.”

Withey adds: “2017 has been an exciting year for Physiolab. We’ve built on our success, winning the i-NOVO Tech Award at the end of last year, and have now created a robust, portable option using the same proprietary technology.”

fitness-kit.net keyword: PHYSIOLAB

Cybex, a supplier of premium fitness equipment, has launched a new strength and functional training solution into the UK market.

PWR PLAY is a 27-piece functional training line that combines traditional cable-based training with body-weight based workouts, to create versatile training options for individual and group sessions.

It is completely customisable, with 27 add-on options, including storage and equipment options, and a range of footprint possibilities.

The line is separated into four groups of products: Traditional, PWR, PLAY and Storage & Connectors.

‘Traditional’ features basic units for strength and free weight training, including low row and tricep pushdown stations.

‘PWR’ is made up of functional pieces, including adjustable pulleys, dual handles and cable crossover stations to allow users to further their training with more advanced tools.

‘Play’ consists of a range of functional training add-ons, including options such as suspension training.

The ‘Storage & Connectors’ product group features a number of add-ons that help provide space, and which can store equipment and accessories.

Danny Oliver, UK country manager at Life Fitness, says: “The new PWR PLAY is an exciting addition to the Cybex product portfolio that delivers space-efficient and highly-customisable workout solutions for our customers.

“With an extensive range of configurations available, PWR PLAY is fun, scalable and flexible and supports the requirements of both individual and group training.”

fitness-kit.net keyword: CYBEX

Interactive Fitness Holdings (IFH) has partnered with React Fitness to launch the Expresso Go bike in the UK.
The Expresso Go features a 26.5” touch screen, a user friendly interface and upgraded graphics designed to give the user an immersive experience.

The bike offers three different training options: Road Racing, Studio Cycling and HIIT Gaming.

Road Racing features a magnetic resistance technology designed to simulate the feeling of riding outside. Users have access to over 300 miles of interactive scenic roads and trails, a leaderboard and a variety of content, including a wide range of weekly, monthly or annual challenges.

Studio Cycling features Studio SWEAT onDemand, a programme of studio cycling classes that are updated weekly to inspire and motivate its users.

HIIT Gaming is designed to make training fun and incentivise users. Users earn points, unlock new levels and collect trophies as they progress through their training. HIIT Gaming also offers monthly challenges to keep members engaged and training hard.

Tracy Morrell, director of React Fitness, says: “This is much more than just another bike on the cardio floor. Its primary value is to create a real retention centre through its combination of fun, excitement and engagement.”

fitness-kit.net keyword: react fitness