Photo: Technogym
How can exercise tracking help?
By monitoring exercise, benchmarks can be created, progression frameworks can be implemented for programmes
and goal-setting becomes more achievable.
Today it’s an expectation – users want their fitness service providers to understand their needs, their passions, personality and performance and in return to provide solutions that help them achieve results.
Additionally, they want personalised, engaging training experiences with seamless access to their data. In the same way they expect to pick up the TV series or film they stopped watching the night before – regardless of device and location – this ‘experience-transfer’ is expected in their daily lives.
What are the benefits of leaderboards that connect members inside and outside the gym?
Many people want to train both at the gym and at home, keeping connected to their PT, coach and their workouts. They also enjoy challenging other user performances within their community.
We’ve been investing for years in a digital ecosystem that deliver connected training experiences. The user experience becomes frictionless, whether that be through interacting with solutions on a personal or group exercise level and regardless of location.
Whether in the gym, at home, in the office or travelling, the user has one account, one mobile app and all their health and wellness data, leaderboards, and contents are accessible through this.
What are your views on gamification?
It has a key role in boosting motivation for sure, as does curated content, because users become more immersed in the training experience and when this happens they’re naturally increasing the exercise duration and the completion of their workouts.
More: www.technogym.com
The Technogym elevator pitch
The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of
each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps
Martin Perry: in brief
• Tracking can deliver progression frameworks
• Seamless ‘experience transfer’ is expected on every platform
• People want to train at home and in the gym while staying connected to their trainer
• One account means access at home, at work, at the gym and while travelling
• Gamification increases exercise duration
People expect
‘Experience-transfer’
in their daily lives, in
the same way they expect
to pick up a TV series
from the night before