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06 Mar 2024
Alliance Leisure elevates Sport Wales National Centre with gym refurbishments
Supplier: Alliance Leisure Services (Design, Build and Fund)
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Alliance Leisure’s marketing agency, TA6, also provided vibrant new graphics and branding
photo: Alliance Leisure
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales-funded projects underway, including the country’s first interactive squash court.
Working with Orbit 4, which redesigned the cardio and freeweights rooms, the £250,000 project at Sport Wales National Centre involved a complete overhaul of both spaces including the installation of new equipment, flooring and full redecoration throughout. The team worked with Sport Wales to ensure the layout of both spaces reflects the member journey and addresses the unique needs of their 800 members.
The creative team at Alliance Leisure’s marketing agency, TA6, also provided vibrant new graphics and branding for the space aligning to the Sport Wales brand.
Gillian Dunster, Alliance Leisure Business Development Manager, said: “This tailored and impactful project is already delivering benefits to members and is testament to the fact that enhancing member experiences doesn’t always require investments running to millions of pounds. By actively listening to customers and gaining a deep understanding of their needs, you can optimise spaces to serve members better to retain them for longer.”
Alliance Leisure is working on a number of other Sport Wales-funded projects. Part of more than £3m worth of funding, the projects will improve community sports facilities and leisure centres across Wales in the next few months. They include new floodlighting for 3G and 2G pitches at Ysgol Uwchradd Bodedern. Completing in March, the installation will allow the pitches to be used by local schools and the public outside of daylight hours.
A new sports hall floor at Holyhead Leisure Centre will ensure continued safe use for classes, clubs, competitions as well as the wider community when it completes in April. Finally, a PRAMA studio is planned for Prestatyn Leisure Centre for Denbighshire Leisure Ltd. Expected to start on site this summer, the immersive circuit training programme combines music, lighting, interactive walls and flooring to offer more than 2,500 unique workouts. The new studio will form part of a wider scheme that also includes a clip ‘n climb facility and the first interactive squash court in Wales offering immersive projection graphics and exciting video-game-style play to transform the game into a completely new sports experience.
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Supplier: Alliance Leisure Services (Design, Build and Fund)
Bridgwater Somerset UK
Alliance Leisure works as a one stop shop for local authorities, Trusts, educational and corporate establishments looking to improve or expand their leisure facilities.
Experience includes fitness, spa, studios, pitches, soft play, ten-pin bowling, changing rooms, reception and car parking. Alliance has a track record of delivering over a hundred leisure facilities at a capital value of more than £60m.
Alliance Leisure can offer the entire development package from funding, feasibility and business planning to design, specialist leisure contractors, supervision and co-ordination, or simply project manage your development from concept to completion but without financial support.
Alliance also offers long-term and ad-hoc partnership support through marketing literature, sales and promotions, systems and REPs accredited staff training.
Web:
www.allianceleisure.co.uk
More Alliance Leisure Services (Design, Build and Fund) details
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