NEWS
BMF rubbishes Daily Mail claims
POSTED 10 Sep 2010 . BY Tom Walker
British Military Fitness (BMF) has criticised the "unacceptable" comments made by the Daily Mail newspaper in relation to the service offered by military-style exercise providers.

In an article headlined Why Army-style fitness workouts are all pain and NO gain, published in the paper earlier this week, personal trainer Lucy Fry accused army-style training of potentially causing serious injury to participants.

Fry, who is on the books of London-based personal training consultancy E-Fit, claimed that the instructors in charge of military-style group exercise sessions "clearly do not have enough eyes to ensure everybody is doing everything right".

She singled out BMF, the UK's leading military-based exercise provider which runs sessions at 24 London locations, describing the exercise sessions mainly consisting of "endless jogging", sit-ups, and stretches that "only the orthopaedic industry will profit from". Fry also claimed that BMF provides "no screening" before allowing people to take part in exercise and outlined

In response, Robin Cope, managing director of BMF, said that a number of the items highlighted in the article were simply incorrect.

Speaking to Leisure Opportunities, he said: "It was clear that the writer had not researched the topic correctly, let alone come along to one of our classes to try it out.

"Any first timer to BMF has to complete a health questionnaire before they can take part in the class. The questions focus on the main areas that may affect physical performance during an exercise class. If an individual answers 'yes' to any of the questions on the form it is highlighted that they need to consult with their doctor before increasing their physical activity.

"For all BMF members that attend on a regular basis, at the beginning of each class the instructor asks if anyone has any injuries or medical conditions that they should know about such as asthma, diabetes or epilepsy."

Cope also rubbishes the suggestion that instructors struggle to properly supervise large groups and "bully" members into exercise routines that could cause them injury.

"The way in which the writer questioned our instructors' knowledge and expertise was unacceptable, as all our instructors are ex-armed forces physical training instructors with recognised fitness qualifications.

"At no point would any of our instructors ignore that a member had an injury and make them perform specific exercises to aggravate their injury.

"Also, she implied that military classes of this nature cause back injury by quoting an osteopath who has treated many soldiers. Of course serving soldiers may have developed back problems during their service by continually carrying heavy backpacks or jumping out of planes, neither of which, obviously, we ask of our members during classes, as was implied by the article."

Cope added that he doesn't believe that the article, which is readable online at the Daily Mail website, will have any affect on the success of BMF or military training in general.

"I don't feel that this article has damaged our reputation in any way, you only have to look at the number of positive comments posted to the article to see there are many people out there who are encouraged by different ways of getting fit and also from the many thousands who do take and have taken part in our BMF classes."

"However, the person in question has been allowed to provide the public with a false perception of our classes which is highly disappointing. It has never been my policy or that of the company to criticize the competition regardless of what I may think and certainly without any basis in fact. At the end of the day, people will choose exercise regimes that are most effective for them."

Cope, a retired British Army major, set up BMF in 1999 as an alternative form of exercise to gyms and personal training. It currently has more than 19,000 members across the UK taking part in sessions every week.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - BMF rubbishes Daily Mail claims...
09 Jun 2026 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

10 Sep 2010

BMF rubbishes Daily Mail claims
BY Tom Walker



British Military Fitness (BMF) has criticised the "unacceptable" comments made by the Daily Mail newspaper in relation to the service offered by military-style exercise providers.

In an article headlined Why Army-style fitness workouts are all pain and NO gain, published in the paper earlier this week, personal trainer Lucy Fry accused army-style training of potentially causing serious injury to participants.

Fry, who is on the books of London-based personal training consultancy E-Fit, claimed that the instructors in charge of military-style group exercise sessions "clearly do not have enough eyes to ensure everybody is doing everything right".

She singled out BMF, the UK's leading military-based exercise provider which runs sessions at 24 London locations, describing the exercise sessions mainly consisting of "endless jogging", sit-ups, and stretches that "only the orthopaedic industry will profit from". Fry also claimed that BMF provides "no screening" before allowing people to take part in exercise and outlined

In response, Robin Cope, managing director of BMF, said that a number of the items highlighted in the article were simply incorrect.

Speaking to Leisure Opportunities, he said: "It was clear that the writer had not researched the topic correctly, let alone come along to one of our classes to try it out.

"Any first timer to BMF has to complete a health questionnaire before they can take part in the class. The questions focus on the main areas that may affect physical performance during an exercise class. If an individual answers 'yes' to any of the questions on the form it is highlighted that they need to consult with their doctor before increasing their physical activity.

"For all BMF members that attend on a regular basis, at the beginning of each class the instructor asks if anyone has any injuries or medical conditions that they should know about such as asthma, diabetes or epilepsy."

Cope also rubbishes the suggestion that instructors struggle to properly supervise large groups and "bully" members into exercise routines that could cause them injury.

"The way in which the writer questioned our instructors' knowledge and expertise was unacceptable, as all our instructors are ex-armed forces physical training instructors with recognised fitness qualifications.

"At no point would any of our instructors ignore that a member had an injury and make them perform specific exercises to aggravate their injury.

"Also, she implied that military classes of this nature cause back injury by quoting an osteopath who has treated many soldiers. Of course serving soldiers may have developed back problems during their service by continually carrying heavy backpacks or jumping out of planes, neither of which, obviously, we ask of our members during classes, as was implied by the article."

Cope added that he doesn't believe that the article, which is readable online at the Daily Mail website, will have any affect on the success of BMF or military training in general.

"I don't feel that this article has damaged our reputation in any way, you only have to look at the number of positive comments posted to the article to see there are many people out there who are encouraged by different ways of getting fit and also from the many thousands who do take and have taken part in our BMF classes."

"However, the person in question has been allowed to provide the public with a false perception of our classes which is highly disappointing. It has never been my policy or that of the company to criticize the competition regardless of what I may think and certainly without any basis in fact. At the end of the day, people will choose exercise regimes that are most effective for them."

Cope, a retired British Army major, set up BMF in 1999 as an alternative form of exercise to gyms and personal training. It currently has more than 19,000 members across the UK taking part in sessions every week.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen   09 Jun 2026

Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI .... more>>

Peloton signals potential move into reformer Pilates with Skōp acquisition
Peloton signals potential move into reformer Pilates with Skōp acquisition   09 Jun 2026

Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of its strength ecosystem.

....
more>>
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day   09 Jun 2026

The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful .... more>>

Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness creates more affordable reformer Pilates concept   09 Jun 2026

Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather .... more>>

As the 20th State of the Industry Report is released, LeisureDB rebrands to Evolve
As the 20th State of the Industry Report is released, LeisureDB rebrands to Evolve   08 Jun 2026

The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and competitive sector, the importance of .... more>>

Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix launches AI-powered platform to deliver longevity medicine at scale   08 Jun 2026

Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver .... more>>

Company profile


Active IQ

Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector.

View full profile>>

Catalogue gallery


Featured Supplier

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect

CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Membership Advisor
Salary: Competitive salary plus commission & benefits
Location: Market Rasen
Company: Everyone Active
Customer Service Advisor
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
GP Exercise Referral Instructor
Salary: £33,000pa + benefits
Location: Harrow
Company: Everyone Active
Diary dates
Powered by leisurediary.com

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd