NEWS
Membership numbers in Germany driven by low-cost operators
POSTED 11 Jan 2018 . BY Deven Pamben
McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products
– Niels Gronau, managing director, Edelhelfer
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Membership numbers in Germany driven by low-cost operators...
17 Jul 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Jan 2018

Membership numbers in Germany driven by low-cost operators
BY Deven Pamben

McFit remains in the top spot for membership numbers in Germany's fitness market

McFit remains in the top spot for membership numbers in Germany's fitness market
photo: McFit

Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Buffalo Museum of Science reopens renovated observatory after 19 years
Buffalo Museum of Science reopens renovated observatory after 19 years   17 Jul 2018

The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its .... more>>
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat   17 Jul 2018

A new holistic wellness destination with a dramatic four-storey spa has opened in the Greek Byzantine town of Mystras. The Euphoria Retreat .... more>>
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation   17 Jul 2018

Carneros Resort and Spa in Napa Valley, California, has transformed the 5,919sq foot spa after a US$3.5m (€3m, £2.7m) renovation. Designed by .... more>>
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections   17 Jul 2018

Philadelphia's Barnes Foundation art gallery has used machine learning to create an intelligent art critic, with the technology able to interpret and .... more>>
Gold's Gym expands in Saudi Arabia – looks to tap into growing market
Gold's Gym expands in Saudi Arabia – looks to tap into growing market   17 Jul 2018

US-based fitness franchise Gold's Gym has secured its 10th facility in Saudi Arabia. The 27,000sq ft, franchised club is located in the south .... more>>
Azerbaijan to host 2019 session of World Heritage Committee
Azerbaijan to host 2019 session of World Heritage Committee   17 Jul 2018

The 43rd session of Unesco's World Heritage Committee will take place in Baku, Azerbaijan, it has been revealed. Taking place between 30 June and 10 .... more>>
Company profile


Booker

Booker is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Red Raion: Meet the Team!

Red Raion: Meet the Team!

Have you ever wondered how a production studio creates its content? More>>




in this issue

• 'Action needed' on £21bn leisure plan
• PureGym acquires London's Soho Gyms
• Travelodege launches 'budget chic' brand



Latest jobs

Jobs Search



Recreation Assistant
Salary: Up to £21,284 per annum
Location: Poplar, London, UK
Company: GLL
Recreational Assistant
Salary: Up to £10.20 per hour
Location: Poplar, London, UK
Company: GLL
Duty Manager
Salary: Competitive
Location: Rickmansworth, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Museums: Savage beauty
A review of the phenomenally successful Alexander McQueen show More>>
  Hospitality & Tourism: Grahame Senior
On the lessons learned from his career More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd