NEWS
Membership numbers in Germany driven by low-cost operators
POSTED 11 Jan 2018 . BY Deven Pamben
McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products
– Niels Gronau, managing director, Edelhelfer
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Membership numbers in Germany driven by low-cost operators...
23 Jan 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Jan 2018

Membership numbers in Germany driven by low-cost operators
BY Deven Pamben

McFit remains in the top spot for membership numbers in Germany's fitness market

McFit remains in the top spot for membership numbers in Germany's fitness market
photo: McFit

Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Mystery Hotel Budapest prepares to debut in former Masonic lodge
Mystery Hotel Budapest prepares to debut in former Masonic lodge   23 Jan 2019

A unique hotel that once functioned as the main congregating place for various high society Hungarian Freemasons during the 19th century is set to .... more>>
Work begins on Powerhouse Company-designed social hub in Amsterdam
Work begins on Powerhouse Company-designed social hub in Amsterdam   23 Jan 2019

Construction has begun on a multi-use, community pavilion designed by Dutch architecture practice, Powerhouse Company. Located in the .... more>>
Shanghai Disneyland to build Zootopia-themed expansion
Shanghai Disneyland to build Zootopia-themed expansion   23 Jan 2019

Shanghai Disney Resort has announced another major expansion – the second since it opened in June 2016 – which will be themed on the animated film .... more>>
Rio de Janeiro named as World Capital of Architecture for 2020
Rio de Janeiro named as World Capital of Architecture for 2020   23 Jan 2019

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) and the International Union of Architects (UIA) have named Rio de .... more>>
Quebec’s Méga Parc reopens with a host of new rides
Quebec’s Méga Parc reopens with a host of new rides   22 Jan 2019

Canada’s Méga Parc has reopened following a multi-million dollar steampunk-themed redevelopment that includes the building of North America’s first .... more>>
Newcastle Art Gallery set for AU$45m expansion
Newcastle Art Gallery set for AU$45m expansion   22 Jan 2019

Newcastle Art Gallery in New South Wales, Australia, is gearing up for a long-awaited AU$45m (US$32.1m, €28.3m, £24.8m) expansion. The gallery .... more>>
Company profile


QubicaAMF UK

QubicaAMF provides the most innovative combination of tenpin bowling equipment, services and support to build thriving Bowling Entertainment Centres.

View full profile>>

Catalogue gallery


Featured Supplier

Biologique Recherche: 40 years of passion

Biologique Recherche: 40 years of passion

Biologique Recherche was founded by a family of passionate skincare experts. More>>




in this issue

• UFC Gym to open first two UK sites
• Snap Fitness owner looks for new 'vision'
• The Biltmore poised for spring launch



Latest jobs

Jobs Search



Gym Trainer
Salary: Fantastic Benefits
Location: West Yorkshire, England, UK
Company: The Gym Group
Senior Nursery Practitioner
Salary: £23,113 per annum
Location: Edgware, UK
Company: GLL
Personal Trainer
Salary: 100% of your PT earnings
Location: Buckinghamshire, England, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>
  Tourism: Transforming Istria
In Istria, Croatia, tourism firm Maistra is changing the face of hospitality in the region, with a series of intriguing design-led hotels. As its most ambitious hotel project takes shape, Professor Terry Stevens finds out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd