NEWS
Boutique fitness boom "fuelled by women"
POSTED 13 Apr 2018 . BY Tom Walker
The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Boutique fitness boom "fuelled by women"...
25 Sep 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Apr 2018

Boutique fitness boom "fuelled by women"
BY Tom Walker

83 per cent of boutique fitness classes in London were booked by females

83 per cent of boutique fitness classes in London were booked by females

The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Even 10 minutes of light physical activity 'immediately improves memory'
Even 10 minutes of light physical activity 'immediately improves memory'   25 Sep 2018

Taking part in light or moderate exercise has an immediate, positive effect on memory function – according to new research by University California .... more>>
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show   25 Sep 2018

Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European .... more>>
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Bates Smart condemns Sydney stadium plans, talks of upcoming   25 Sep 2018

Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild .... more>>
Brevard Zoo’s new lagoon-themed aquarium gets financial boost
Brevard Zoo’s new lagoon-themed aquarium gets financial boost   25 Sep 2018

Florida’s Brevard Zoo's plans for a lagoon-themed aquarium has received a boost from a US$10m (€8.5m, £7.6m) tax funding scheme from Brevard County. .... more>>
Petition calls on political parties to 'transform physical activity' for children
Petition calls on political parties to 'transform physical activity' for children   25 Sep 2018

The Sport and Recreation Alliance (SRA) has launched a petition calling on politicians of all parties to transform physical activity provision for .... more>>
Chief of European Economic and Social Committee to take up museum internship programme
Chief of European Economic and Social Committee to take up museum internship programme   24 Sep 2018

The president of the European Union's European Economic and Social Committee (EESC), Luca Jahier, is set to enrol on the Network of European Museum .... more>>
Company profile


Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.

View full profile>>

Catalogue gallery


Featured Supplier

 Elemental Herbology launches  new Coconut Shell Cream Body Scrub Treatment

Elemental Herbology launches new Coconut Shell Cream Body Scrub Treatment

Elemental Herbology is delighted to announce a new, full-body exfoliating treatment designed to gently buff and polish, for healthy, glowing skin. More>>




in this issue

• PHE: prevention key to NHS strategy
• Jetts Fitness targets further UK growth
• GNH merges with Hotel Partnership



Latest jobs

Jobs Search



Marketing Manager
Salary: £28,000 Per Annum plus a rewarding benefits package
Location: London, UK
Company: Fierce Grace
Leisure Assistants & Lifeguards
Salary: Competitive Salary & Benefits
Location: East Anglia, UK
Company: Stevenage Leisure Limited
Swimming Instructors
Salary: Competitive Salary & Benefits
Location: East Anglia, UK
Company: Stevenage Leisure Limited
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd