NEWS
Boutique fitness boom "fuelled by women"
POSTED 13 Apr 2018 . BY Tom Walker
The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Boutique fitness boom "fuelled by women"...
17 Jul 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Apr 2018

Boutique fitness boom "fuelled by women"
BY Tom Walker

83 per cent of boutique fitness classes in London were booked by females

83 per cent of boutique fitness classes in London were booked by females

The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Buffalo Museum of Science reopens renovated observatory after 19 years
Buffalo Museum of Science reopens renovated observatory after 19 years   17 Jul 2018

The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its .... more>>
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat
Hellenic philosophy, Chinese medicine inspire Greece’s Euphoria Retreat   17 Jul 2018

A new holistic wellness destination with a dramatic four-storey spa has opened in the Greek Byzantine town of Mystras. The Euphoria Retreat .... more>>
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation
Napa Valley’s Carneros Spa undergoes US$3.5m spa renovation   17 Jul 2018

Carneros Resort and Spa in Napa Valley, California, has transformed the 5,919sq foot spa after a US$3.5m (€3m, £2.7m) renovation. Designed by .... more>>
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections   17 Jul 2018

Philadelphia's Barnes Foundation art gallery has used machine learning to create an intelligent art critic, with the technology able to interpret and .... more>>
Gold's Gym expands in Saudi Arabia – looks to tap into growing market
Gold's Gym expands in Saudi Arabia – looks to tap into growing market   17 Jul 2018

US-based fitness franchise Gold's Gym has secured its 10th facility in Saudi Arabia. The 27,000sq ft, franchised club is located in the south .... more>>
Azerbaijan to host 2019 session of World Heritage Committee
Azerbaijan to host 2019 session of World Heritage Committee   17 Jul 2018

The 43rd session of Unesco's World Heritage Committee will take place in Baku, Azerbaijan, it has been revealed. Taking place between 30 June and 10 .... more>>
Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Red Raion: Meet the Team!

Red Raion: Meet the Team!

Have you ever wondered how a production studio creates its content? More>>




in this issue

• 'Action needed' on £21bn leisure plan
• PureGym acquires London's Soho Gyms
• Travelodege launches 'budget chic' brand



Latest jobs

Jobs Search



Recreation Assistant
Salary: Up to £21,284 per annum
Location: Poplar, London, UK
Company: GLL
Recreational Assistant
Salary: Up to £10.20 per hour
Location: Poplar, London, UK
Company: GLL
Duty Manager
Salary: Competitive
Location: Rickmansworth, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Wellness: Township Yogi
The innovative project using yoga to spread peace and wellbeing to deprived communities in South Africa More>>
  Trends: Breaking the mould
Consumer behaviour is increasingly unpredictable. We look at how canny businesses are responding More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd