NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - KidZania plans major expansion with first US sites...
21 Jul 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 May 2019

KidZania plans major expansion with first US sites
BY Andy Knaggs

KidZania offers the chance for children to role play in dozens of real life professions

KidZania offers the chance for children to role play in dozens of real life professions

KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Science and Industry Museum repairs go ahead with government backing
Science and Industry Museum repairs go ahead with government backing   19 Jul 2019

Urgently-needed repair work has begun on the Grade II listed Power Hall at Manchester's Science and Industry Museum, following an injection of funding .... more>>
One&Only announces second European resort on Greece’s Kéa Island
One&Only announces second European resort on Greece’s Kéa Island   19 Jul 2019

Dolphin Capital Partners and Kerzner International Holdings Limited have broken ground on the site of One&Only Kéa Island in Greece. Situated in a .... more>>
GWI launches Wellness Retail Initiative
GWI launches Wellness Retail Initiative   19 Jul 2019

The Global Wellness Institute (GWI) has announced a new initiative to explore opportunities wellness is creating in retail. Members of the newly .... more>>
Townsville takes a shine to new Halo light show
Townsville takes a shine to new Halo light show   19 Jul 2019

A spectacular light and sound event is launching today (19 July) in Townsville, north-eastern Queensland in Australia. Halo, which is created by .... more>>
First plans for London's Horniman Museum redevelopment are unveiled
First plans for London's Horniman Museum redevelopment are unveiled   19 Jul 2019

The Horniman Museum and Gardens in London is seeking feedback on concept plans produced by Studio Egret West that are designed to make the museum more .... more>>
Flyger, Fraenkel join GSN
Flyger, Fraenkel join GSN   19 Jul 2019

The Green Spa Network has elected to new board members to its team: Teresa Flyger, director, global brand wellness at Hilton Worldwide and Sallie .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

Moving with ease and style

Moving with ease and style

Beauty therapists getting dressed for work in the morning need a quick, hassle-free comfortable uniform solution. More>>




in this issue

• Merlin sold in US$7.49bn mega deal
• Rathbone Boxing Club opens in London
• Serpentine Pavilion opens to thje public



Latest jobs

Jobs Search



Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Birmingham, UK
Company: The Gym Group
Recreation Assistant (Lifeguard)
Salary: Up to £22,008 per annum
Location: Poplar, London, UK
Company: GLL
Customer Services Advisor
Salary: £8.21 - £8.70 per hour
Location: Yate, Bristol, UK
Company: Circadian Leisure Trust
Diary dates
Powered by leisurediary.com




23-25 Jul 2019

National Sports Convention (NSC)

Melbourne Convention and Exhibition Centre, Melbourne, Australia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd