NEWS
Bio-activated horror maze planned for UK in 2015
POSTED 22 Dec 2014 . BY Tom Anstey
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
RELATED STORIES
  First permanent Walking Dead attraction opens in Spain


AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Bio-activated horror maze planned for UK in 2015...
25 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

22 Dec 2014

Bio-activated horror maze planned for UK in 2015
BY Tom Anstey

The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde

The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde
photo: Slingshot

Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh   25 Apr 2024

Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro .... more>>
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
US spa industry hits record-breaking US$21.3 billion in revenue in 2023   24 Apr 2024

The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in .... more>>
Immediate rewards can motivate people to exercise, finds new research
Immediate rewards can motivate people to exercise, finds new research   24 Apr 2024

Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new .... more>>
Shannon Malave appointed spa director at Mohonk Mountain House
Shannon Malave appointed spa director at Mohonk Mountain House   24 Apr 2024

Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant .... more>>
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
Company profile


Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wellness centres, hotel spas, fitness centres, and other beauty and health-related businesses.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd