NEWS
Anytime Fitness looks for further international growth
POSTED 20 Jul 2018 . BY Tom Walker
Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest fitness chain – as well as grow its portfolio across the globe.

Speaking exclusively to Health Club Management, Broster said the group is making plans to establish a presence in a number of new countries over the next two years.

"We recently secured an agreement with a master franchisee in Morocco and plan to open several gyms there within five years," he said.

"We also plan to open more locations in China, building on the 11 we already have there. China is a special market for us, as we celebrated the opening of our 4,000th gym on 16 March 2018 in Shanghai.

"We’re the first and only US-based gym operator to get a franchising licence in China and it’s proving successful, so we’re keen to build on it."

The group raised some eyebrows earlier this year, when it revealed plans to establish itself as the only franchised brand in the world to operate on every continent.

Broster confirmed that the announcement wasn't a gimmick and that the group has genuinely toyed with the idea of conquering the globe's "last frontier"

"Chuck Runyon – co-founder of Anytime Fitness – is determined that we should have a gym on every continent, so he’s already been exploring options for Antarctica," Broster said.

"He’s in no doubt that it’s going to happen. In a franchise world that includes household names such as McDonald’s and Subway, it would be a notable accolade to be the only franchise with sites open on every continent."

Broster added that, as part of the global growth plans, the chain will introduce new developments to its member offer.

"We’re looking at the overall experience that we’re delivering to members at club level and have various future partnerships lined up to both attract and retain members," he said.

"We’re also looking into better demographic profiling of our members and prospects, with a view to creating different types of membership.

"We’ll soon be introducing Anytime Prime, for example: a new membership for the more mature market. In addition, a lot of our members are parents, so we’re looking to partner with a leading group exercise provider to white label an exercise programme for children.

"Something else we’re looking at is increasing the functional space that is available in our clubs to capitalise on the growth in demand for this style of training and also to create more group exercise opportunities as part of the mix."

Anytime Fitness currently has more than 4,000 clubs across the world, including 144 in the UK.

To read the full interview with Stuart Broster, click here for the July issue of Health Club Management.
RELATED STORIES
Anytime Fitness' parent company acquires Basecamp Fitness – plans to roll out franchise globally


Self Esteem Brands, owner of Anytime Fitness, has acquired a new fitness concept with plans to franchise it worldwide.
Anytime Fitness appoints CBRE to help with UK expansion


Franchised fitness operator Anytime Fitness has partnered with real estate advisor CBRE to help drive its UK expansion plans.
Anytime Fitness begins roll-out of new club design


Franchise operator Anytime Fitness has begun the roll-out of a new interior look for its clubs, aimed at adjusting its offer to cater for the increasing popularity of functional fitness training.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Anytime Fitness looks for further international growth...
16 Feb 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 Jul 2018

Anytime Fitness looks for further international growth
BY Tom Walker

Broster said Anytime is the first and only US-based gym operator to get a franchising licence in China

Broster said Anytime is the first and only US-based gym operator to get a franchising licence in China

Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest fitness chain – as well as grow its portfolio across the globe.

Speaking exclusively to Health Club Management, Broster said the group is making plans to establish a presence in a number of new countries over the next two years.

"We recently secured an agreement with a master franchisee in Morocco and plan to open several gyms there within five years," he said.

"We also plan to open more locations in China, building on the 11 we already have there. China is a special market for us, as we celebrated the opening of our 4,000th gym on 16 March 2018 in Shanghai.

"We’re the first and only US-based gym operator to get a franchising licence in China and it’s proving successful, so we’re keen to build on it."

The group raised some eyebrows earlier this year, when it revealed plans to establish itself as the only franchised brand in the world to operate on every continent.

Broster confirmed that the announcement wasn't a gimmick and that the group has genuinely toyed with the idea of conquering the globe's "last frontier"

"Chuck Runyon – co-founder of Anytime Fitness – is determined that we should have a gym on every continent, so he’s already been exploring options for Antarctica," Broster said.

"He’s in no doubt that it’s going to happen. In a franchise world that includes household names such as McDonald’s and Subway, it would be a notable accolade to be the only franchise with sites open on every continent."

Broster added that, as part of the global growth plans, the chain will introduce new developments to its member offer.

"We’re looking at the overall experience that we’re delivering to members at club level and have various future partnerships lined up to both attract and retain members," he said.

"We’re also looking into better demographic profiling of our members and prospects, with a view to creating different types of membership.

"We’ll soon be introducing Anytime Prime, for example: a new membership for the more mature market. In addition, a lot of our members are parents, so we’re looking to partner with a leading group exercise provider to white label an exercise programme for children.

"Something else we’re looking at is increasing the functional space that is available in our clubs to capitalise on the growth in demand for this style of training and also to create more group exercise opportunities as part of the mix."

Anytime Fitness currently has more than 4,000 clubs across the world, including 144 in the UK.

To read the full interview with Stuart Broster, click here for the July issue of Health Club Management.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Vila Vita Parc opens first Sisley Spa in Portugal
Vila Vita Parc opens first Sisley Spa in Portugal   15 Feb 2019

Vila Vita Parc Resort & Spa, a clifftop resort in Portugal’s Algarve, has launched a new Spa by Sisley, the first Sisley-branded spa in Portugal. The .... more>>
OPEN Architecture design soulful "Chapel of Sound" in China
OPEN Architecture design soulful   15 Feb 2019

Chinese architecture practice OPEN have unveiled renderings of the Chapel of Sound – a cavernous amphitheatre currently under construction north of .... more>>
Martial arts-focused gym operator HITIO signs first UK franchise deal
Martial arts-focused gym operator HITIO signs first UK franchise deal   15 Feb 2019

Fitness operator HITIO Gym has signed its first franchise agreement in the UK. The Norway-based chain, which combines a traditional gym and studio .... more>>
Trouble for Six Flags as multiple international projects face delay
Trouble for Six Flags as multiple international projects face delay   15 Feb 2019

Six flags chief Jim Reid-Anderson has revealed that changes in government are stalling the operator's Chinese projects, while there are "no .... more>>
World’s "first biophilic design store" launches in Brooklyn
World’s   15 Feb 2019

Greenery NYC – said to be the world’s "first biophilic design store" – has opened in Brooklyn's Greenpoint district. Described by the company as a .... more>>
Arts Council’s new diversity report shows BME representation below English average
Arts Council’s new diversity report shows BME representation below English average   14 Feb 2019

Only 5 per cent of staff members are not white at Arts Council England (ACE) major partner museums (MPMs) while 16 per cent of the working age .... more>>
Company profile


TVS Group

The company was established in 2009 as a specialist supplier of noise and vibration solutions.

View full profile>>

Catalogue gallery


Featured Supplier

EXF supports Third Space to create London’s largest functional training space at The Yard

EXF supports Third Space to create London’s largest functional training space at The Yard

Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club. More>>




in this issue

• NHS to invest in social prescribing
• Anytime begins roll-out of new club design
• Mondrian rebranded to match iconic site



Latest jobs

Jobs Search



Regional Events Manager
Salary: £40,000 + £10k performance related bonus paid quarterly
Location: Enfield, UK
Company: Vibrant Partnerships
Events Assistant
Salary: Up to £10.20 per hour
Location: Bethnal Green, London, UK
Company: GLL
Cleaning Assistant
Salary: Up to £10.20 per hour
Location: Brentwood, UK
Company: GLL
Diary dates
Powered by leisurediary.com




24-25 Feb 2019

International Manufacturers & Distributors Forum

ExCeL, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd