NEWS
Anytime Fitness looks for further international growth
POSTED 20 Jul 2018 . BY Tom Walker
Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest fitness chain – as well as grow its portfolio across the globe.

Speaking exclusively to Health Club Management, Broster said the group is making plans to establish a presence in a number of new countries over the next two years.

"We recently secured an agreement with a master franchisee in Morocco and plan to open several gyms there within five years," he said.

"We also plan to open more locations in China, building on the 11 we already have there. China is a special market for us, as we celebrated the opening of our 4,000th gym on 16 March 2018 in Shanghai.

"We’re the first and only US-based gym operator to get a franchising licence in China and it’s proving successful, so we’re keen to build on it."

The group raised some eyebrows earlier this year, when it revealed plans to establish itself as the only franchised brand in the world to operate on every continent.

Broster confirmed that the announcement wasn't a gimmick and that the group has genuinely toyed with the idea of conquering the globe's "last frontier"

"Chuck Runyon – co-founder of Anytime Fitness – is determined that we should have a gym on every continent, so he’s already been exploring options for Antarctica," Broster said.

"He’s in no doubt that it’s going to happen. In a franchise world that includes household names such as McDonald’s and Subway, it would be a notable accolade to be the only franchise with sites open on every continent."

Broster added that, as part of the global growth plans, the chain will introduce new developments to its member offer.

"We’re looking at the overall experience that we’re delivering to members at club level and have various future partnerships lined up to both attract and retain members," he said.

"We’re also looking into better demographic profiling of our members and prospects, with a view to creating different types of membership.

"We’ll soon be introducing Anytime Prime, for example: a new membership for the more mature market. In addition, a lot of our members are parents, so we’re looking to partner with a leading group exercise provider to white label an exercise programme for children.

"Something else we’re looking at is increasing the functional space that is available in our clubs to capitalise on the growth in demand for this style of training and also to create more group exercise opportunities as part of the mix."

Anytime Fitness currently has more than 4,000 clubs across the world, including 144 in the UK.

To read the full interview with Stuart Broster, click here for the July issue of Health Club Management.
RELATED STORIES
FEATURE: Interview: Stuart Broster


The Anytime Fitness CEO on plans to become the UK’s largest operator
FEATURE: Supplier showcase: Turn up the heat


ICG partners with Nuffield, Precor proves popular at Anytime Fitness, and FitQuest teams up with The Gym Group
Anytime Fitness opens 4,000th club and targets Antarctica to “conquer seven continents”


US-based franchise operator Anytime Fitness has opened its 4,000th club this month.
Anytime Fitness chief targets 400 clubs


Anytime Fitness says it's targeting 400 UK clubs within the next three years, as it continues with its aggressive expansion plans.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Anytime Fitness looks for further international growth...
16 Aug 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 Jul 2018

Anytime Fitness looks for further international growth
BY Tom Walker

Broster said Anytime is the first and only US-based gym operator to get a franchising licence in China

Broster said Anytime is the first and only US-based gym operator to get a franchising licence in China

Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK's largest fitness chain – as well as grow its portfolio across the globe.

Speaking exclusively to Health Club Management, Broster said the group is making plans to establish a presence in a number of new countries over the next two years.

"We recently secured an agreement with a master franchisee in Morocco and plan to open several gyms there within five years," he said.

"We also plan to open more locations in China, building on the 11 we already have there. China is a special market for us, as we celebrated the opening of our 4,000th gym on 16 March 2018 in Shanghai.

"We’re the first and only US-based gym operator to get a franchising licence in China and it’s proving successful, so we’re keen to build on it."

The group raised some eyebrows earlier this year, when it revealed plans to establish itself as the only franchised brand in the world to operate on every continent.

Broster confirmed that the announcement wasn't a gimmick and that the group has genuinely toyed with the idea of conquering the globe's "last frontier"

"Chuck Runyon – co-founder of Anytime Fitness – is determined that we should have a gym on every continent, so he’s already been exploring options for Antarctica," Broster said.

"He’s in no doubt that it’s going to happen. In a franchise world that includes household names such as McDonald’s and Subway, it would be a notable accolade to be the only franchise with sites open on every continent."

Broster added that, as part of the global growth plans, the chain will introduce new developments to its member offer.

"We’re looking at the overall experience that we’re delivering to members at club level and have various future partnerships lined up to both attract and retain members," he said.

"We’re also looking into better demographic profiling of our members and prospects, with a view to creating different types of membership.

"We’ll soon be introducing Anytime Prime, for example: a new membership for the more mature market. In addition, a lot of our members are parents, so we’re looking to partner with a leading group exercise provider to white label an exercise programme for children.

"Something else we’re looking at is increasing the functional space that is available in our clubs to capitalise on the growth in demand for this style of training and also to create more group exercise opportunities as part of the mix."

Anytime Fitness currently has more than 4,000 clubs across the world, including 144 in the UK.

To read the full interview with Stuart Broster, click here for the July issue of Health Club Management.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
US National Museum of Natural History’s Fossil Hall set for reopening
US National Museum of Natural History’s Fossil Hall set for reopening   16 Aug 2018

Kirk Johnson, museum director of the Smithsonian National Museum of Natural History in Washington DC, has announced its David H. Koch Hall of Fossils .... more>>
Kengo Kuma’s V&A Dundee: Drone footage shows finished building ahead of opening
Kengo Kuma’s V&A Dundee: Drone footage shows finished building ahead of opening   16 Aug 2018

The Kengo Kuma-designed V&A Museum of Design Dundee, Scotland’s first dedicated design museum, is set to open its doors in less than a month. Opening .... more>>
Jali-wrapped Bangalore naturopathy centre acts as a retreat in a ‘tight urban site’
Jali-wrapped Bangalore naturopathy centre acts as a retreat in a ‘tight urban site’   16 Aug 2018

In among the busy, loud and polluted streets of Bangalore, one might think it would be hard to find solace and practice wellness routines. However, .... more>>
Luxury Tenerife resort boasts 1,000sq m spa and wellness centre
Luxury Tenerife resort boasts 1,000sq m spa and wellness centre   16 Aug 2018

A new luxury resort on the Spanish Canary Island of Tenerife is home to a 1,000sq m (10,764sq ft) spa, among its 121 junior hotel suites and one, two .... more>>
F45 opens London office to help drive European expansion
F45 opens London office to help drive European expansion   16 Aug 2018

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old .... more>>
Cooper Robertson appoint new director of architecture
Cooper Robertson appoint new director of architecture   15 Aug 2018

American architectural practice Cooper Robertson have made a swathe of in-house promotions, including the appointment of a new director of .... more>>
Company profile


Pure World Energy

PWE is an engineering based company focussed on delivering integrated energy generation and demand side reduction solutions for its customers.

View full profile>>

Catalogue gallery


Featured Supplier

Open banking set to bolster gym member payments

Open banking set to bolster gym member payments

Open Banking is here, and the competition and market authorities say it will drive competition and innovation in retail banking. More>>




in this issue

• 1Rebel cycle concept is world's first
• Iconic Gold's Gym brand is up for sale
• Hospitality 'to generate £100bn' in 2018'



Latest jobs

Jobs Search



Personal Trainers
Salary: Self-Employed
Location: Romford, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: Hornchurch, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: Romford, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd