NEWS
C&A to open sustainable fashion museum in Amsterdam
POSTED 19 Sep 2018 . BY Luke Cloherty
Retailer C&A is set to open a fashion museum in October, with the new attraction in Amsterdam, Netherlands, to be focussed on circular and sustainable design.

Sponsored by C&A’s charity arm – the C&A Foundation – and with support from Adidas and PVH Corp, the Fashion for Good Experience has been developed in collaboration with Local Projects, a New York-based experience design studio.

According to the company, the museum's exhibitions are being created to help visitors discover the stories behind their clothes. The museum will also how them how they can take action at both an industry and at a global level to ethically support sustainability.

Driven by the technology and materials that are changing the fashion industry, the experience will educate visitors about the history of ethical fashion and showcase sustainable products and future fashion innovations.

In its Innovation Lounge, guests will be exposed to more than 50 renegades the museum says are about to disrupt the fashion industry. This space looks at such esoteric innovations as biodegradable glitter and dresses made from mushroom roots, as well as concepts like blockchain technology, which could make garment production more transparent.

The museum will also include a concept store – the Good Shop – where a mix of international brands and up-and-coming labels will show visitors what new sustainable products are available in the market. The store, says the museum's representatives, will demonstrate that “sustainable fashion can be beautiful” at varying economic levels.

A design studio is also included, allowing visitors to create fashion for themselves by taking part in t-shirt printing and engaging with digital design technology and live projections.

The museum opens to the public on 5 October. It will be open seven days a week.
It will open its doors at Rokin 102 on 5 October and remain open for seven days a week Credit: Fred Ernst
Driven by the technology and materials that are changing the fashion industry, the experience will educate visitors about the history of ethical fashion
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - C&A to open sustainable fashion museum in Amsterdam ...
18 Apr 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

19 Sep 2018

C&A to open sustainable fashion museum in Amsterdam
BY Luke Cloherty

The museum aims to help visitors discover the stories behind their clothes and learn how they can take action at both industry level and globally

The museum aims to help visitors discover the stories behind their clothes and learn how they can take action at both industry level and globally

Retailer C&A is set to open a fashion museum in October, with the new attraction in Amsterdam, Netherlands, to be focussed on circular and sustainable design.

Sponsored by C&A’s charity arm – the C&A Foundation – and with support from Adidas and PVH Corp, the Fashion for Good Experience has been developed in collaboration with Local Projects, a New York-based experience design studio.

According to the company, the museum's exhibitions are being created to help visitors discover the stories behind their clothes. The museum will also how them how they can take action at both an industry and at a global level to ethically support sustainability.

Driven by the technology and materials that are changing the fashion industry, the experience will educate visitors about the history of ethical fashion and showcase sustainable products and future fashion innovations.

In its Innovation Lounge, guests will be exposed to more than 50 renegades the museum says are about to disrupt the fashion industry. This space looks at such esoteric innovations as biodegradable glitter and dresses made from mushroom roots, as well as concepts like blockchain technology, which could make garment production more transparent.

The museum will also include a concept store – the Good Shop – where a mix of international brands and up-and-coming labels will show visitors what new sustainable products are available in the market. The store, says the museum's representatives, will demonstrate that “sustainable fashion can be beautiful” at varying economic levels.

A design studio is also included, allowing visitors to create fashion for themselves by taking part in t-shirt printing and engaging with digital design technology and live projections.

The museum opens to the public on 5 October. It will be open seven days a week.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
GWI’s ATM agenda to focus on medical and wellness tourism
GWI’s ATM agenda to focus on medical and wellness tourism   18 Apr 2019

The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts .... more>>
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
Lithuania’s Spa Hotel Esé invites millennials to tell their own story   18 Apr 2019

International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, .... more>>
Elton John makes significant V&A donation for photography collaboration
Elton John makes significant V&A donation for photography collaboration   18 Apr 2019

London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A .... more>>
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan   18 Apr 2019

Tokyo-based architecture studio Line-Inc have transformed a 1930s-era hotel in Hokkaido, Japan into the Unwind Hotel and Bar Otaru. Erstwhile known .... more>>
Climate Emergency campaign draws support from UK culture sector
Climate Emergency campaign draws support from UK culture sector   18 Apr 2019

More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which .... more>>
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney makes US$5m donation to Notre-Dame rebuild following blaze   18 Apr 2019

Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the .... more>>
Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



Latest jobs

Jobs Search



Senior Recreation Assistant (Lifeguard)
Salary: Up to £19,775 pa (39 hours a weeks pro rata)
Location: Cambridge, UK
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £10.55 per hour
Location: Morden, UK
Company: GLL
Recreation Assistant
Salary: Competitive
Location: Bristol, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Transforming Istria
In Istria, Croatia, tourism firm Maistra is changing the face of hospitality in the region, with a series of intriguing design-led hotels. As its most ambitious hotel project takes shape, Professor Terry Stevens finds out more More>>
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd