Norwegian entrepreneur Kirsten-Marie Holmen is to open an ice-themed art gallery in Reykjavik, Iceland.

Located on Laugavegur, the main commercial street in the Icelandic capital, the new gallery is set to open in November 2019.

Magic Ice Reykjavík will be part of a Norwegian franchise that currently has three locations in Norway, one in Denmark and one in the US Virgin Islands.

Featuring sculptures that draw on the Icelandic sagas – a series of prose narratives native to the country – and Viking history, the unique attraction will also feature an ice-themed bar and restaurant.

Holmen says her idea for the Norwegian attractions came to her when she saw tourists in the country enjoying the country’s heavy presence of snow and ice.

The gallery will also make itself available for corporate events and private parties.