NEWS
American Airlines CR Smith Museum reopens
POSTED 12 Oct 2018 . BY Luke Cloherty
The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."

It's the first major redesign in the museum’s 25-year history Credit: Bambino International
The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing Credit: Bambino International
JRA provided master planning, concept design, schematic design, and executive media production for the museum Credit: Bambino International
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - American Airlines CR Smith Museum reopens...
19 Oct 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Oct 2018

American Airlines CR Smith Museum reopens
BY Luke Cloherty

The museum has now reopened following the refurbishment, which was designed by JRA

The museum has now reopened following the refurbishment, which was designed by JRA
photo: Bambino International

The newly-renovated American Airlines CR Smith Museum in Fort Worth, Texas, has opened its doors following a redesign of the visitor attraction's permanent exhibitions.

JRA provided master planning, concept design, schematic design, and executive media production for the museum alongside Columbus, Ohio-based ROTO , who provided construction documentation, executive media production, fabrication, and project management.

Following the refurbishment, the museum now features an MD-80 cockpit, as well as a new Airline Command Center, which enables visitors to make tough operational decisions, and an exhibition where visitors can try their hand at loading baggage in the quickest time possible.

"Despite how common air travel has become, many aspects of airline operations are still frequently misunderstood," said Uli Das, executive director of CR Smith Museum.

"The redesign takes a fresh approach to explain the inner workings of airline operations and showcases the very people who run American Airlines every day."

The redesign was supported by a lead donation from the American Airlines Group and gifts from PACMIN and Boeing. It is the first major redesign in the museum’s 25-year history.

"The daily complexity and magnitude of running an airline every day is truly amazing when you think about it," said senior project director Matthew Wheeler.

"In the end, it’s all about American Airlines’ employees. It’s their combined passion, dedication, and experience that make the world’s largest airline function. Our job was conveying this story in an interactive, educational, and compelling way."




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Kennedy named business development officer for Cidesco
Kennedy named business development officer for Cidesco   18 Oct 2018

International beauty and spa therapy standard setter Cidesco International is expanding its head office support team with the appointment of .... more>>
First reveal of new This Girl Can campaign
First reveal of new This Girl Can campaign   18 Oct 2018

Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director of mass markets, Dave Newton gave a first reveal of .... more>>
Equinox to launch retreats as the brand expands into travel
Equinox to launch retreats as the brand expands into travel   18 Oct 2018

Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and .... more>>
Norwich Castle Museum obtains HLF £9.2m funding
Norwich Castle Museum obtains HLF £9.2m funding   18 Oct 2018

The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, .... more>>
Alessandri, Clodagh, McCann lead GWS Wellness Awards
Alessandri, Clodagh, McCann lead GWS Wellness Awards   18 Oct 2018

The Global Wellness Summit (GWS) celebrated recipients of its 5th-annual Global Wellness Awards and the winners of its Shark Tank of Wellness student .... more>>
GPs to adopt 'social prescribing' to tackle loneliness as part of government strategy
GPs to adopt 'social prescribing' to tackle loneliness as part of government strategy   17 Oct 2018

UK prime minister Theresa May has backed a new loneliness strategy, the government's first, which will encourage GPs to prescribe social activities – .... more>>
Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

MoveGB brings guest pass into 21st century with new Discovery tool

MoveGB brings guest pass into 21st century with new Discovery tool

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? More>>




in this issue

• New global launch for Leisure Media
• Bear Grylls and BMF target the inactive
• Hotel contract for Liverpool cruise terminal



Latest jobs

Jobs Search



Swimming Teacher Level 2
Salary: £13.00 per hour
Location: Bradley Stoke, Bristol, UK
Company: Circadian Leisure Trust
Casual Leisure Assistant
Salary: £6.63 - £7.83 per hour
Location: Longwell Green, Bristol, UK
Company: Circadian Leisure Trust
Casual Swimming Teacher
Salary: £10.09 - £12.15 per hour
Location: Longwell Green, Bristol, UK
Company: Circadian Leisure Trust
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd