NEWS
Equinox to launch retreats as the brand expands into travel
POSTED 18 Oct 2018 . BY Jane Kitchen
Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.

The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in spring 2019.

The new experiences promise travel to undiscovered corners of the globe, all grounded with fitness and lifestyle programming that aligns with Equinox’s holistic approach to high-performance living.

“Equinox is already recognised globally for transforming the lives of our members with immersive experiences within the four walls of our clubs, so our move into travel is a natural — and almost inevitable — extension of our unmatched lifestyle proposition,” said Harvey Spevak, executive chair, managing partner, Equinox. “Equinox single-handedly invented the concept of fitness-as-lifestyle nearly 30 years ago, and now we are expanding our purview to include active, covetable experiences that empower our discerning members to connect with the world — and themselves.”

Conceived with its member community in mind, the Equinox travel experiences are intended for travellers who want to explore destinations through the lens of transformational health and life maximisation, the company said.

Equinox will also offer completely custom trip concepts and urban retreats developed in consultation with Equinox curators and based on an individual or group’s unique fitness and lifestyle goals. Trips will vary from physically intense adventures such as an Ethiopian journey that traces the birth of elite running and jet-serviced Adirondacks high-alpine hiking, to regenerative and mindfulness excursions to exquisite locales such as India.

A sample multi-day itinerary may include exclusive access to a personalised training session with a champion athlete, an exploration of ultra-seasonal cooking with a foraging experience hosted by a local chef, and a transformative mountaintop meditation at sunrise.

Equinox Hotels will also offer a coordinated program of urban-based travel experiences.

Equinox has enlisted Leah Howe, formerly of Toronto-based Butterfield & Robinson and New York’s Van Wyck & Van Wyck, to helm the effort.

Equinox operates 95 full-service health clubs globally focused on the company’s core tenets of movement, nutrition and regeneration, and offers a holistic approach to fitness, including spa services. In 2019, the company will open its first Equinox Hotel in New York.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Equinox to launch retreats as the brand expands into travel ...
19 Apr 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

18 Oct 2018

Equinox to launch retreats as the brand expands into travel
BY Jane Kitchen

The offering will launch in April 2019 with a summit-chasing adventure in Morocco

The offering will launch in April 2019 with a summit-chasing adventure in Morocco
photo: Shutterstock/737960950

Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.

The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in spring 2019.

The new experiences promise travel to undiscovered corners of the globe, all grounded with fitness and lifestyle programming that aligns with Equinox’s holistic approach to high-performance living.

“Equinox is already recognised globally for transforming the lives of our members with immersive experiences within the four walls of our clubs, so our move into travel is a natural — and almost inevitable — extension of our unmatched lifestyle proposition,” said Harvey Spevak, executive chair, managing partner, Equinox. “Equinox single-handedly invented the concept of fitness-as-lifestyle nearly 30 years ago, and now we are expanding our purview to include active, covetable experiences that empower our discerning members to connect with the world — and themselves.”

Conceived with its member community in mind, the Equinox travel experiences are intended for travellers who want to explore destinations through the lens of transformational health and life maximisation, the company said.

Equinox will also offer completely custom trip concepts and urban retreats developed in consultation with Equinox curators and based on an individual or group’s unique fitness and lifestyle goals. Trips will vary from physically intense adventures such as an Ethiopian journey that traces the birth of elite running and jet-serviced Adirondacks high-alpine hiking, to regenerative and mindfulness excursions to exquisite locales such as India.

A sample multi-day itinerary may include exclusive access to a personalised training session with a champion athlete, an exploration of ultra-seasonal cooking with a foraging experience hosted by a local chef, and a transformative mountaintop meditation at sunrise.

Equinox Hotels will also offer a coordinated program of urban-based travel experiences.

Equinox has enlisted Leah Howe, formerly of Toronto-based Butterfield & Robinson and New York’s Van Wyck & Van Wyck, to helm the effort.

Equinox operates 95 full-service health clubs globally focused on the company’s core tenets of movement, nutrition and regeneration, and offers a holistic approach to fitness, including spa services. In 2019, the company will open its first Equinox Hotel in New York.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
£15m waterpark opens in Wales ahead of Easter weekend
£15m waterpark opens in Wales ahead of Easter weekend   18 Apr 2019

A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy. SC2, which .... more>>
GWI’s ATM agenda to focus on medical and wellness tourism
GWI’s ATM agenda to focus on medical and wellness tourism   18 Apr 2019

The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts .... more>>
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
Lithuania’s Spa Hotel Esé invites millennials to tell their own story   18 Apr 2019

International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, .... more>>
Elton John makes significant V&A donation for photography collaboration
Elton John makes significant V&A donation for photography collaboration   18 Apr 2019

London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A .... more>>
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan   18 Apr 2019

Tokyo-based architecture studio Line-Inc have transformed a 1930s-era hotel in Hokkaido, Japan into the Unwind Hotel and Bar Otaru. Erstwhile known .... more>>
Climate Emergency campaign draws support from UK culture sector
Climate Emergency campaign draws support from UK culture sector   18 Apr 2019

More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which .... more>>
Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



Latest jobs

Jobs Search



Senior Recreation Assistant (Lifeguard)
Salary: Up to £19,775 pa (39 hours a weeks pro rata)
Location: Cambridge, UK
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £10.55 per hour
Location: Morden, UK
Company: GLL
Recreation Assistant
Salary: Competitive
Location: Bristol, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd