NEWS
Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
POSTED 08 Nov 2018 . BY Luke Cloherty
Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction...
16 Dec 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

08 Nov 2018

Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
BY Luke Cloherty

Located at its Wellpark Brewery in Glasgow, Scotland’s oldest, the visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site

Located at its Wellpark Brewery in Glasgow, Scotland’s oldest, the visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site
photo: VisitScotland

Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
World’s first ever rollercoaster at sea to debut in 2020
World’s first ever rollercoaster at sea to debut in 2020   14 Dec 2018

Carnival Cruise Line’s Mardi Gras, a cruise ship that debuts in 2020, will feature the first ever rollercoaster at sea. Bolt: Ultimate Sea Coaster .... more>>
Sneak peek at Perkins + Will’s open-air museum in Los Angeles
Sneak peek at Perkins + Will’s open-air museum in Los Angeles   14 Dec 2018

American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los .... more>>
LVMH to acquire Belmond
LVMH to acquire Belmond   14 Dec 2018

Luxury group LVMH Moët Hennessy Louis Vuitton will acquire Belmond Ltd – which owns, operates or manages 46 hotels, restaurants, train and river .... more>>
Jumeirah Group launches coastal wellness resort in Abu Dhabi
Jumeirah Group launches coastal wellness resort in Abu Dhabi   14 Dec 2018

Global luxury hotelier Jumeirah Group has opened doors on the Saadiyat Island Resort – a seaside wellness getaway located in Abu Dhabi. Created by .... more>>
BIG's panda enclosure all set to debut next spring
BIG's panda enclosure all set to debut next spring   13 Dec 2018

Work on Bjarke Ingels Group’s (BIG) Panda House at the Copenhagen Zoo is in full swing and is expected to be completed in time for the bears' arrival .... more>>
zynk Design to create new bouldering venue in Swansea
zynk Design to create new bouldering venue in Swansea   13 Dec 2018

Leisure architects zynk Design have been selected to develop an expansive indoor climbing facility in Swansea, UK. The future attraction, which .... more>>
Company profile


SimEx-Iwerks Entertainment

SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore.

View full profile>>

Catalogue gallery


Featured Supplier

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles. More>>




in this issue

• Third of children live sedentary lived
• Victus Soul opens first studio in London
• Brutalist building to reopen as luxury hotel



Latest jobs

Jobs Search



Swimming teachers
Salary: Competitive hourly rate
Location: Nuneaton
Company: Everyone Active
Contract Sales Manager
Location: Erewash District, UK
Company: Legacy Leisure
F&B Assistant
Location: Bristol, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




15 Jan 2019

Prospects 2019

Expedia HQ, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd