NEWS
Disney reaping rewards for park investments, says Bob Iger
POSTED 07 Feb 2019 . BY Luke Cloherty
Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.

Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.

"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.

"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.

"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.

"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."

Iger noted also that the park is going to have to manage crowding as a result of the increased demand.

"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.

"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.

"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.

"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Disney reaping rewards for park investments, says Bob Iger...
18 Apr 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

07 Feb 2019

Disney reaping rewards for park investments, says Bob Iger
BY Luke Cloherty

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks

Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.

Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.

"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.

"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.

"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.

"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."

Iger noted also that the park is going to have to manage crowding as a result of the increased demand.

"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.

"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.

"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.

"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
GWI’s ATM agenda to focus on medical and wellness tourism
GWI’s ATM agenda to focus on medical and wellness tourism   18 Apr 2019

The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts .... more>>
Lithuania’s Spa Hotel Esé invites millennials to tell their own story
Lithuania’s Spa Hotel Esé invites millennials to tell their own story   18 Apr 2019

International spa and wellness consultants The E77 Company are working on a spa hotel in Lithuania designed specifically for millennial customers, .... more>>
Elton John makes significant V&A donation for photography collaboration
Elton John makes significant V&A donation for photography collaboration   18 Apr 2019

London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A .... more>>
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan
Line-Inc create eclectic home away from home in landmark from the days of Imperial Japan   18 Apr 2019

Tokyo-based architecture studio Line-Inc have transformed a 1930s-era hotel in Hokkaido, Japan into the Unwind Hotel and Bar Otaru. Erstwhile known .... more>>
Climate Emergency campaign draws support from UK culture sector
Climate Emergency campaign draws support from UK culture sector   18 Apr 2019

More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which .... more>>
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney makes US$5m donation to Notre-Dame rebuild following blaze   18 Apr 2019

Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the .... more>>
Company profile


TVS Group

The company was established in 2009 as a specialist supplier of noise and vibration solutions.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



Latest jobs

Jobs Search



Senior Recreation Assistant (Lifeguard)
Salary: Up to £19,775 pa (39 hours a weeks pro rata)
Location: Cambridge, UK
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £10.55 per hour
Location: Morden, UK
Company: GLL
Recreation Assistant
Salary: Competitive
Location: Bristol, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd