Spa equipment manufacturer Earthlite and Living Earth Crafts has acquired wellness lifestyle brand Tara Spa Therapy from spa and wellness pioneer Tara Grodjesk.
Grodjesk will join Earthlite as vice president, shareholder and chief product alchemist, and will be head of Earthlite’s newly formed Spa and Massage Products Division to further strengthen its leadership role and impact in the wellness industry.
Based in Carmel, California, US, Tara Spa Therapy is a natural and organic spa and wellness lifestyle brand, with clients including Rancho La Puerta, Canyon Ranch, Auberge Resorts, Fairmont Hotels, Red Door Spas and Marriott, among many others. Tara Spa Therapy will grow alongside Living Earth Crafts, in the luxury division of Earthlite.
Grodjesk brings her expertise in ayurvedic medicine, aromatherapy and massage therapy to Earthlite’s product expansion strategy.
“We have known and admired Tara and her company for many years and we are so honoured to welcome her as Earthlite LLC’s first female corporate officer,” said CEO Jim Chenevey. “We believe that Tara will make great contributions to Earthlite’s future direction, and her line of innovative spa products will absolutely thrive under the Earthlite and LEC umbrellas.”
Grodjesk is co-founder of the Green Spa Network, and for decades has been an advocate for sustainability of people and planet.
Founded in 1973, Earthlite and Living Earth Crafts are manufacturers of massage, spa, and pedicure equipment and supplies, headquartered in Vista, California with operations on three continents. The Earthlite family includes six brands: Living Earth Crafts, Stronglite, Earthlite, Continuum, Inner Strength and now Tara Spa Therapy.