NEWS
White paper: more needs to be done to promote group exercise
POSTED 10 May 2019 . BY Tom Walker
With a whole-system approach, we can achieve a healthier nation through exercise
– Emma Forward
Group exercise is being presented as a solution to two of society's growing problems – inactivity and loneliness.

A white paper published this week by EMD UK – the national governing body for group exercise – outlines the value and "far-reaching impact" of group fitness classes.

Entitled Sweating Your Assets: The value of group exercise, the report showcases the growing popularity of group-based training.

However, it also claims that the activity is "widely undervalued" as a gateway to activity – not just by the public but also by the fitness industry.

According to EMD UK figures, around 4.86 million people take part in group classes every week, following rapid growth which has seen the number grow by one million participants since 2016.

A large part of those are people who have been "activated" through classes – 29 per cent of current group exercise participants were classed as inactive before starting in a class.

As well as physical health benefits, the paper outlines how group exercise can be used to promote mental health benefits – such as tackling loneliness through social inclusion opportunities.

Despite the merits of group exercise and the growing number of people participating, EMD UK says that more needs to be done to promote the value of group exercise to wider society – and that health club operators have a key role to play.

"Group exercise is often an afterthought in leisure centre membership promotions, where the marketing line 'free classes included' frequently and instantly undervalues the activity," the report says.

"Many leisure and fitness operators are under pressure to reduce costs and offer cheaper services.

"Cuts to local authority budgets, the rise of the budget gym chains and growing competition for leisure spend mean the fitness market place is as competitive as it’s ever been.

"Health club operators and leisure providers must do more to promote the value of group exercise to their local communities to create healthier, more active people."

The report also claims that the group exercise workforce is "endemically undervalued".

"Instructors are the second biggest influencer on group exercise attendance and the face of the activity," the report states.

"Despite their work in helping people to get active, many instructors have not had a pay rise in over 10 years. Investing in instructor pay, continued professional development and understanding the value group exercise brings to their business all ways that health club operators can raise the profile of group exercise for the good of the nation."

Emma Forward, chief operating officer of EMD UK and author of the white paper, added: “As an activity, the benefits of group exercise are far-reaching.

"It is not just the individual participants who profit from better physical health, but wider society; increased mental welfare, lower stress, the opportunity to meet new people, fewer sick days, a reason to leave the house – all of these culminate in a healthier, more active society who are less dependent on social care.

“As the national governing body for group exercise, we are calling on the public, local authorities, health club operators, the workforce and the industry to recognise the value of group exercise. With one million more people participating since 2016, many more inactive people will convert to a regular physical activity habit. With a whole-system approach, we can achieve a healthier nation through exercise and Sweating Your Assets marks the start of this challenge for EMD UK.”

• To read the white paper, click here for the EMD UK website and to download Sweating Your Assets: The value of group exercise.

• To read a feature-length article on the current landscape of group exercise, click here for HCM Issue 2 2019.
RELATED STORIES
Search begins for new EMD UK chief exec as Ross Perriam announces departure


EMD UK chief executive Ross Perriam has announced he will step down from his role in June 2019 – igniting a search for his replacement.
The rise of the group exercise gurus


A new breed of health club professional is starting to make its presence felt in the industry. Increasing numbers of operators are appointing a 'head of group exercise' or similar job function, recognising the contribution that group exercise now makes to their success.
Consumer launch of Class Finder confirmed for 'early 2019'


EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise platform' – to consumers in the new year.
Exercise, Move, Dance Partnership rebrands as EMD UK


Exercise, Move, Dance Partnership (EMDP) - the national governing body for group exercise - has rebranded itself as EMD UK.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - White paper: more needs to be done to promote group exercise...
20 May 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

10 May 2019

White paper: more needs to be done to promote group exercise
BY Tom Walker

EMD UK figures show that around 4.86 million people take part in group classes every week

EMD UK figures show that around 4.86 million people take part in group classes every week

Group exercise is being presented as a solution to two of society's growing problems – inactivity and loneliness.

A white paper published this week by EMD UK – the national governing body for group exercise – outlines the value and "far-reaching impact" of group fitness classes.

Entitled Sweating Your Assets: The value of group exercise, the report showcases the growing popularity of group-based training.

However, it also claims that the activity is "widely undervalued" as a gateway to activity – not just by the public but also by the fitness industry.

According to EMD UK figures, around 4.86 million people take part in group classes every week, following rapid growth which has seen the number grow by one million participants since 2016.

A large part of those are people who have been "activated" through classes – 29 per cent of current group exercise participants were classed as inactive before starting in a class.

As well as physical health benefits, the paper outlines how group exercise can be used to promote mental health benefits – such as tackling loneliness through social inclusion opportunities.

Despite the merits of group exercise and the growing number of people participating, EMD UK says that more needs to be done to promote the value of group exercise to wider society – and that health club operators have a key role to play.

"Group exercise is often an afterthought in leisure centre membership promotions, where the marketing line 'free classes included' frequently and instantly undervalues the activity," the report says.

"Many leisure and fitness operators are under pressure to reduce costs and offer cheaper services.

"Cuts to local authority budgets, the rise of the budget gym chains and growing competition for leisure spend mean the fitness market place is as competitive as it’s ever been.

"Health club operators and leisure providers must do more to promote the value of group exercise to their local communities to create healthier, more active people."

The report also claims that the group exercise workforce is "endemically undervalued".

"Instructors are the second biggest influencer on group exercise attendance and the face of the activity," the report states.

"Despite their work in helping people to get active, many instructors have not had a pay rise in over 10 years. Investing in instructor pay, continued professional development and understanding the value group exercise brings to their business all ways that health club operators can raise the profile of group exercise for the good of the nation."

Emma Forward, chief operating officer of EMD UK and author of the white paper, added: “As an activity, the benefits of group exercise are far-reaching.

"It is not just the individual participants who profit from better physical health, but wider society; increased mental welfare, lower stress, the opportunity to meet new people, fewer sick days, a reason to leave the house – all of these culminate in a healthier, more active society who are less dependent on social care.

“As the national governing body for group exercise, we are calling on the public, local authorities, health club operators, the workforce and the industry to recognise the value of group exercise. With one million more people participating since 2016, many more inactive people will convert to a regular physical activity habit. With a whole-system approach, we can achieve a healthier nation through exercise and Sweating Your Assets marks the start of this challenge for EMD UK.”

• To read the white paper, click here for the EMD UK website and to download Sweating Your Assets: The value of group exercise.

• To read a feature-length article on the current landscape of group exercise, click here for HCM Issue 2 2019.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
CBG Architects complete set of wellness villas in Australia’s spa country
CBG Architects complete set of wellness villas in Australia’s spa country   20 May 2019

Design practice CBG Architects have completed the Hepburn Springs Escape Villas – a set of fourteen short-stay pods in Daylesford, Australia. .... more>>
Koichi Takada's seafront residences to take inspiration from Indonesia's diverse landscapes
Koichi Takada's seafront residences to take inspiration from Indonesia's diverse landscapes   20 May 2019

Sydney-based Japanese architect Koichi Takada has unveiled plans to design a nature-inspired seafront community in Jakarta, Indonesia. The 9,000 sq m .... more>>
Revealed: Foster + Partners' major hotel project with LVMH
Revealed: Foster + Partners' major hotel project with LVMH   20 May 2019

Details have emerged of Foster + Partners' proposed London hotel project with French luxury conglomerate, LVMH. According to documents recently .... more>>
How is Japanese radio helping the over 55s get more physically active?
How is Japanese radio helping the over 55s get more physically active?   20 May 2019

A new collaboration between Sport England, think tank Demos and care and housing provider Anchor Hanover looks to get the over 55s in the UK more .... more>>
UK’s The Massage Company expands into India, with plans for 50 franchise locations
UK’s The Massage Company expands into India, with plans for 50 franchise locations   20 May 2019

UK-based The Massage Company (TMC) has signed a deal with FranGlobal, Asia’s largest franchise reseller, to open 50 massage centres across India, .... more>>
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia   20 May 2019

Architecture firms Snøhetta and Blight Rayner have won an international competition to design an AU$150m (US$103.8m, €90m, £81.4m) theatre for the .... more>>
Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Can your spa uniforms take the heat?

Can your spa uniforms take the heat?

Combining comfort and style is never easy, but when it comes to the demands of life as a spa therapist in a hot climate can your spa uniforms take the heat? More>>




in this issue

• Leeds: first to lower childhood obesity
• PayAsUGym rebrands as Hussle
• Construction set to begin on Scottish tapestry attraction



Latest jobs

Jobs Search



Membership consultants
Salary: Competitive salary plus benefits
Location: Chichester
Company: Everyone Active
Recreation Assistant
Salary: Up to £8.21 per hour
Location: Kent, England
Company: Mytime Active
Personal Trainer
Salary: 100% of your PT earnings
Location: Wembley, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




19-22 May 2019

SPATEC Spring North America

JW Marriott Turnberry Resort & Spa, Miami, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>
  Interview: Louis D’Amore
Louis D’Amore on the work of the International Institute for Peace through Tourism More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd