NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - KidZania plans major expansion with first US sites...
20 May 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 May 2019

KidZania plans major expansion with first US sites
BY Andy Knaggs

KidZania offers the chance for children to role play in dozens of real life professions

KidZania offers the chance for children to role play in dozens of real life professions

KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
CBG Architects complete set of wellness villas in Australia’s spa country
CBG Architects complete set of wellness villas in Australia’s spa country   20 May 2019

Design practice CBG Architects have completed the Hepburn Springs Escape Villas – a set of fourteen short-stay pods in Daylesford, Australia. .... more>>
Koichi Takada's seafront residences to take inspiration from Indonesia's diverse landscapes
Koichi Takada's seafront residences to take inspiration from Indonesia's diverse landscapes   20 May 2019

Sydney-based Japanese architect Koichi Takada has unveiled plans to design a nature-inspired seafront community in Jakarta, Indonesia. The 9,000 sq m .... more>>
Revealed: Foster + Partners' major hotel project with LVMH
Revealed: Foster + Partners' major hotel project with LVMH   20 May 2019

Details have emerged of Foster + Partners' proposed London hotel project with French luxury conglomerate, LVMH. According to documents recently .... more>>
How is Japanese radio helping the over 55s get more physically active?
How is Japanese radio helping the over 55s get more physically active?   20 May 2019

A new collaboration between Sport England, think tank Demos and care and housing provider Anchor Hanover looks to get the over 55s in the UK more .... more>>
UK’s The Massage Company expands into India, with plans for 50 franchise locations
UK’s The Massage Company expands into India, with plans for 50 franchise locations   20 May 2019

UK-based The Massage Company (TMC) has signed a deal with FranGlobal, Asia’s largest franchise reseller, to open 50 massage centres across India, .... more>>
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia   20 May 2019

Architecture firms Snøhetta and Blight Rayner have won an international competition to design an AU$150m (US$103.8m, €90m, £81.4m) theatre for the .... more>>
Company profile


Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.

View full profile>>

Catalogue gallery


Featured Supplier

Can your spa uniforms take the heat?

Can your spa uniforms take the heat?

Combining comfort and style is never easy, but when it comes to the demands of life as a spa therapist in a hot climate can your spa uniforms take the heat? More>>




in this issue

• Leeds: first to lower childhood obesity
• PayAsUGym rebrands as Hussle
• Construction set to begin on Scottish tapestry attraction



Latest jobs

Jobs Search



Membership consultants
Salary: Competitive salary plus benefits
Location: Chichester
Company: Everyone Active
Recreation Assistant
Salary: Up to £8.21 per hour
Location: Kent, England
Company: Mytime Active
Personal Trainer
Salary: 100% of your PT earnings
Location: Wembley, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




19-22 May 2019

SPATEC Spring North America

JW Marriott Turnberry Resort & Spa, Miami, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd