NEWS
Airbnb teams up with 23andMe to promote DNA-based heritage travel
POSTED 23 May 2019 . BY Andy Knaggs
Authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world
– Joe Gebbia
Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.

Inspired by research among their own customers, the companies are incorporating heritage travel into their product experiences, so customers can better connect with their ancestry through a trip.

According to 23andMe's research, 53 per cent of buyers of genetic kits took the test because they wanted to know about the ancestry of their family. Airbnb's study in April 2019 of 8,000 people across the US, Mexico, Argentina, Brazil, India, France, the UK and Australia, found that many respondents had travelled to at least one country of their ancestry: 89 per cent in India, 69 per cent in France, and more than half of Americans.

Once a 23andMe customer has gone through a DNA test and received their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb homes and experiences in these countries and locations. Airbnb now has pages corresponding to 23andMe's genetic populations, making planning a heritage trip based on ancestry a simple task.

The most popular places of origin for DNA trips (based on Airbnb's internal data) are the places typically known for their history of immigration, with the US, Canada, Australia, Mainland China, the UK, France, Korea, New Zealand, Taiwan and Brazil making up the top ten.

"We believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world – and what better way to do that than travelling to your roots," said Joe Gebbia, co-founder and chief product officer at Airbnb. "23andMe is the leader in helping people learn about their genes and ancestry, and together we can make it easier for travellers to plan trips as unique as their DNA."
The UK is one of the top destinations for DNA trippers Credit: Shutterstock
RELATED STORIES
Airbnb offers tea in Tokyo with Kengo Kuma and tour of his under-construction Olympic stadium


Airbnb has offered an exclusive meet and greet with Japanese architect Kengo Kuma, which will include a visit to his under-construction Tokyo Olympic stadium.
Airbnb opens 'Office of Healthy Tourism' in effort to boost local communities


Airbnb has launched a new initiative, designed to help travellers find new holiday destinations and counteract the tourism saturation of major cities worldwide.
Airbnb introduces €5m Community Tourism Programme


Home-sharing platform Airbnb has announced plans to invest €5m (US$5.6m, £4.4m) into a new Community Tourism Programme – a project designed to “use innovation to help preserve and boost the best of local customs, traditions and landmarks that make communities unique.”
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Airbnb teams up with 23andMe to promote DNA-based heritage travel...
26 Jun 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 May 2019

Airbnb teams up with 23andMe to promote DNA-based heritage travel
BY Andy Knaggs

Ancestry heritage travel is offering new opportunities to Airbnb

Ancestry heritage travel is offering new opportunities to Airbnb

Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.

Inspired by research among their own customers, the companies are incorporating heritage travel into their product experiences, so customers can better connect with their ancestry through a trip.

According to 23andMe's research, 53 per cent of buyers of genetic kits took the test because they wanted to know about the ancestry of their family. Airbnb's study in April 2019 of 8,000 people across the US, Mexico, Argentina, Brazil, India, France, the UK and Australia, found that many respondents had travelled to at least one country of their ancestry: 89 per cent in India, 69 per cent in France, and more than half of Americans.

Once a 23andMe customer has gone through a DNA test and received their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb homes and experiences in these countries and locations. Airbnb now has pages corresponding to 23andMe's genetic populations, making planning a heritage trip based on ancestry a simple task.

The most popular places of origin for DNA trips (based on Airbnb's internal data) are the places typically known for their history of immigration, with the US, Canada, Australia, Mainland China, the UK, France, Korea, New Zealand, Taiwan and Brazil making up the top ten.

"We believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world – and what better way to do that than travelling to your roots," said Joe Gebbia, co-founder and chief product officer at Airbnb. "23andMe is the leader in helping people learn about their genes and ancestry, and together we can make it easier for travellers to plan trips as unique as their DNA."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
New lottery fund offers £100m for major UK heritage projects
New lottery fund offers £100m for major UK heritage projects   25 Jun 2019

The UK's National Lottery Heritage Fund (NLHF) has launched a new three-year, £100m (US$127.6m, €112m) grant scheme aimed at "ambitious, innovative .... more>>
World's longest waterslide coming to Malaysia
World's longest waterslide coming to Malaysia   25 Jun 2019

A record-breaking waterslide is coming to Malaysia's Escape Theme Park, with the new attraction set to break the record for world's longest waterslide .... more>>
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan
GOCO Hospitality to create advanced medical wellness destination in Kazakhstan   25 Jun 2019

International wellness consultancy, development and management firm GOCO Hospitality is working on a wellness resort in a heritage property in .... more>>
US$55m waterpark coming to Cambodian capital by end of 2019
US$55m waterpark coming to Cambodian capital by end of 2019   25 Jun 2019

One of the most significant waterpark projects in Southeast Asia is currently under development in Phnom Penh, Cambodia, with the US$55m (€48.3m, .... more>>
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics   24 Jun 2019

Milan and Cortina d'Ampezzo will host the 2026 Winter Olympics and Paralympics – the 25th edition of the Games. The joint bid by Milan and Alpine .... more>>
Glamping resort Shinta Mani Wild opens luxury spa
Glamping resort Shinta Mani Wild opens luxury spa   25 Jun 2019

Bensley Collection - Shinta Mani Wild, a luxury glamping resort in Cambodia, has opened a new spa which fuses alfresco riverside treatments with .... more>>
Company profile


TOR Systems Ltd

TOR Systems have been in this business since 1981.

View full profile>>

Catalogue gallery


Featured Supplier

Crown overhaul changing rooms at Saunton Sands spa

Crown overhaul changing rooms at Saunton Sands spa

Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. More>>




in this issue

• Prince Harry backs 'Made by Sport'
• Could an incentive of £1.60 get people active?
• Serpentine Pavilion opens to the public



Latest jobs

Jobs Search



Personal Trainer / Fitness Trainer - London Sutton
Salary: Fantastic Benefits
Location: Surrey, England
Company: The Gym Group
SOHO Team Member
Salary: £6.99 - £8.21 per hour
Location: Thornbury, UK
Company: Circadian Leisure Trust
Customer Acquisition & Retention Manager
Salary: £37,042
Location: Kirklees, UK
Company: Kirklees Active Leisure
Diary dates
Powered by leisurediary.com




25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd