NEWS
NORD DDB creates McHive – the world’s smallest McDonald's - for bees
POSTED 11 Jun 2019 . BY Liz Terry
McDonald's restaurants in Sweden has created McHive, the world’s smallest McDonald's, housing a full working beehive.

The hive was crafted as part of a PR campaign by Scandi creative agency NORD DDB.

The tiny replica restaurant includes a drive-through window and all McDonald’s signature design elements, including the Golden Arches.

The beehive was created to celebrate Swedish McDonald's commitment to bee conservation.

Five McDonald's in Sweden have beehives on their roofs, while others have planted bee-friendly gardens to support local bee populations.

McHive was auctioned for US$10,000 on World Bee Day in May, with funds going to bee-based projects.

NORD DDB specialises in enabling major brands to impact pop culture.

The full working beehive was auctioned for US$10,000 on World Bee Day Credit: McDonalds
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - NORD DDB creates McHive – the world’s smallest McDonald's - for bees...
25 Jun 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Jun 2019

NORD DDB creates McHive – the world’s smallest McDonald's - for bees
BY Liz Terry

McDonald's Sweden created the McHive to celebrate the company's commitment to bee conservation

McDonald's Sweden created the McHive to celebrate the company's commitment to bee conservation
photo: McDonalds

McDonald's restaurants in Sweden has created McHive, the world’s smallest McDonald's, housing a full working beehive.

The hive was crafted as part of a PR campaign by Scandi creative agency NORD DDB.

The tiny replica restaurant includes a drive-through window and all McDonald’s signature design elements, including the Golden Arches.

The beehive was created to celebrate Swedish McDonald's commitment to bee conservation.

Five McDonald's in Sweden have beehives on their roofs, while others have planted bee-friendly gardens to support local bee populations.

McHive was auctioned for US$10,000 on World Bee Day in May, with funds going to bee-based projects.

NORD DDB specialises in enabling major brands to impact pop culture.




Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics   24 Jun 2019

Milan and Cortina d'Ampezzo will host the 2026 Winter Olympics and Paralympics – the 25th edition of the Games. The joint bid by Milan and Alpine .... more>>
Cipriani to spend US$450m on revamp of Uruguayan mega-hotel
Cipriani to spend US$450m on revamp of Uruguayan mega-hotel   24 Jun 2019

International hospitality brand Cipriani is spearheading a US$450m (€395.3m, £353.9m) effort to convert the 1950s-era Hotel San Rafael in Punta del .... more>>
F45 enters Iraq and Afghanistan, expands further in Africa
F45 enters Iraq and Afghanistan, expands further in Africa   24 Jun 2019

Australian-based fitness franchise F45 has increased the number of countries it operates to more than 40, after entering new, emerging markets in the .... more>>
Expansion for Greensboro Science Center aims to 'open minds and build futures'
Expansion for Greensboro Science Center aims to 'open minds and build futures'   24 Jun 2019

A new ten-year plan has been unveiled by Greensboro Science Center (GSC) in North Carolina, US, incorporating a package of expansions and renovations .... more>>
Sea Life Trust welcomes two beluga whales into retirement with new sanctuary
Sea Life Trust welcomes two beluga whales into retirement with new sanctuary   24 Jun 2019

Two beluga whales from the Chang Feng Ocean World aquarium in Shanghai have completed a 6,000 mile journey to their new home ‒ a specially constructed .... more>>
Eden Project North starts to take shape with tentative 2023 opening date set
Eden Project North starts to take shape with tentative 2023 opening date set   24 Jun 2019

The first stage in the preparation of a planning application for the proposed Eden Project North in the UK has been completed, with the submission of .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

Crown overhaul changing rooms at Saunton Sands spa

Crown overhaul changing rooms at Saunton Sands spa

Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. More>>




in this issue

• Government should 'invest in wellness'
• Budget chain Sweat! goes bust
• New tourist attraction for Inverness Castle



Latest jobs

Jobs Search



General Manager
Salary: Grade SO2 - £29,636
Location: Comberton, Cambridge, UK
Company: Comberton Village College
Personal Trainer
Salary: 100% of your PT earnings
Location: Feltham, UK
Company: The Gym Group
General Manager
Salary: £70k package
Location: Sennen, Penzance, UK
Company: Heritage Great Britain
Diary dates
Powered by leisurediary.com




25-27 Jun 2019

BALPPA Summer Conference 2019

The Balmer Lawn Hotel and Carey’s Manor Hotel, New Forest, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd