 |
|
|
 |
02 Mar 2021
NEOU launched into the Brazilian market with on-demand service in Portuguese
BY
Tom Walker
|
The classes available in Portuguese will include yoga, strength training and bootcamp
photo: Shutterstock/StratfordProductions
Digital fitness platform NEOU has launched an on-demand service in Portuguese. It is the first of a number of non-English language instruction services the company plans to launch as part of an international expansion strategy.
Portuguese was chosen as it is the official language spoken in Brazil – home to a booming fitness market.
One of the largest wellness markets in South America, it is expected that fitness-related revenues in Brazil will reach US$506m during 2021.
Following the launch of the Portuguese-language services, NEOU will introduce Spanish and Mandarin later this year.
The classes available through the "non-English content" will include strength, yoga, and bootcamp, with plans to extend into other fitness genres in the future.
"We're excited about the opportunity to enter new international markets," says Nathan Forster, CEO, and founder. "Offering multi-language content will enable us to expand our reach as we continue to make high-quality fitness and wellness more accessible."
US-based NEOU offers live streaming and on-demand wellness content and experiences generated by more than 100 studios and instructors.
The content is available from any phone, tablet, computer, or TV.
 |
|
|
|
|
|
|
|
|
|
Connect with
Leisure Management |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
|
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant
.... more>> |
|
|
|
 |
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
.... more>> |
|
|
|
 |
|
23 Apr 2024
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities
.... more>> |
|
|
|
 |
|
23 Apr 2024
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
![]()
Alliance Leisure
Alliance Leisure Services was specifically
established to respond to the changing
development needs of the public sector,
education and growing leisure trust
market.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
