NEWS
Instagram’s most popular UK gyms revealed
POSTED 23 Nov 2022 . BY Frances Marcellin
Psycle in Oxford Circus tops the list as the most Instagrammed club in the UK with 14,200 posts Credit: Psycle
Versaclimber UK has released a list of the 250 most tagged gyms on Instagram
Psycle in Oxford Circus tops the list as the most Instagrammed club with 14,200 posts
UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”
Psycle offers Ride, Barre, Strength, Yoga and Reformer classes Credit: Psycle
UFit Fitness came second with 12,800 tags Credit: UFit Fitness
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Instagram’s most popular UK gyms revealed ...
16 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

23 Nov 2022

Instagram’s most popular UK gyms revealed
BY Frances Marcellin

Psycle in Oxford Circus tops the list as the most Instagrammed club in the UK with 14,200 posts

Psycle in Oxford Circus tops the list as the most Instagrammed club in the UK with 14,200 posts
photo: Psycle

A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200 posts on the social media network.

UFit Fitness in Cardiff came second with 12,800 tags, and Equinox Kensington a close third with 12,600. London’s Third Space City was in fourth position with 10,100 and JD Gyms in Coventry racked up 9,757.

Overall, 15 gyms from London made the top 50 list with almost 100,000 posts. Gyms in Manchester were the second most Instagrammed, with members uploading 15,923 tagged images across three gyms. JD Gyms chain appeared on the list 12 times, CrossFit gained five entries and three of Third Space’s luxury London clubs were included.

“Many of us are guilty of a quick gym selfie and when the gym looks as good as some of those featured on this list, it’s not surprising,” said Ryan Kelford, operations manager at Versaclimber UK. “Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online.”

To create the list, the team identified the 50 biggest cities in the UK using data from World Population Review. They then selected the five most popular gyms in each city with reference to Google Reviews. Once the 250 sites were chosen, Instagram’s location tags were used to find out how many posts were associated with each gym.

Meta’s Instagram is the most popular image-sharing social media channel with more than 1bn users. It has a strong and ever-growing fitness community with hashtags such as #gym with 250m posts, #fitness with over 500m and #workout with over 200m.

While the methodology used to generate the list isn’t an exact science – members could have posted about clubs using a general hashtag instead of manually entering the location, with posting frequency depending on the club’s community and Instagram engagement level – flagging up gyms that are the most tagged on Instagram can provide a useful guide to operators, particularly as the demographic for Instagram users and gym members are in sync.

Data shows that Instagram users are 49.3 per cent female and 50.7 per cent male, with 31 per cent of users aged between 25 and 34 years. IHRSA figures show that 18-34-year-olds hold the majority of gym memberships at 30.9 per cent.

“Ultimately, a gym isn’t just a place to exercise, it’s somewhere to unwind and socialise as well as work out,” said Kelford. “As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit trials corporate wellness drive across its Spanish clubs   15 Apr 2024

Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 .... more>>
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages   15 Apr 2024

Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque .... more>>
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM   15 Apr 2024

Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, .... more>>
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah   12 Apr 2024

A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 minutes from the .... more>>
Dedicated recovery clubs tipped to become a trend
Dedicated recovery clubs tipped to become a trend   11 Apr 2024

Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition .... more>>
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's   11 Apr 2024

A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s .... more>>
Company profile


Cellcosmet

Roland C. Pfister founded Cellcosmet and developed the skincare line to prolong the therapy's benefits at home. His breakthrough innovation CellControl™ method preserves the skin-revitalising power of cellular extracts

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Recreation Assistant
Salary: Competitive salary
Location: Wigston
Company: Everyone Active
Duty Manager (Dry)
Salary: Competitive salary
Location: Bournemouth
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Shipston-on-Stour
Company: Everyone Active
Diary dates
Powered by leisurediary.com




21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd