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| Product news |
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02 Oct 2014
London 2012 gold medallist launches new Matrix bike
Supplier: Matrix Fitness UK
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Matrix ambassador Dani King said the IC7 was the smoothest static bike she had ever used
Olympic champion Dani King has helped launch Matrix Fitness’ newest indoor cycle in the UK market.
The company’s ‘IC7’ bike features indoor cycling’s first two-stage drivetrain and is powered by ICG technology.
King, who won the team pursuit event at the London 2012 Olympics alongside Joanna Rowsell and another Matrix Fitness rider Laura Trott, was on hand at the Leisure Industry Week exhibition at Birmingham’s NEC to introduce the bike. She said it was the “most relevant, smoothest, static bike” she had ever trained on, while it allowed her to work the same muscles as she would on the track as the indoor cycle is set in the same position.
Matrix says the IC7 features the market’s most accurate (+/-1 per cent) direct power metre, 100-step precision magnetic resistance, and 1:11 ratio high-speed flywheel. The company also launched its ‘Coach by Color’ programme, in which the bike’s performance metrics are delivered to the rider via a patent-pending training console, which displays the user’s effort and power in various coloured zones.
The IC7 is suitable for use by cycling and fitness enthusiasts of all abilities, and world record holder King led a ‘Train Like a Pro’ session to demonstrate the bike at Leisure Industry Week.
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Supplier: Matrix Fitness UK
Stoke-On-Trent Staffordshire UK
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out and sets new industry standards. Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, local authorities, schools, professional sports teams and the uniformed services. We also offer a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
Web:
www.matrixfitness.co.uk
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention by utilizing existing wearables, equipment, and sensors in the club.
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