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20 Apr 2015
MoveGB is one of the UK’s fasting growing fitness concepts – so what is it?
Supplier: MoveGB
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MoveGB is on a mission to make the world more active
As the industry's largest health club client, this year alone MoveGB will purchase several £M's in memberships from across the sector, from large private operators like Total Fitness, public sector providers including Everyone Active and Parkwood Leisure, as well as 1000s of independent fitness clubs and specialist activity providers.
They are on a mission to make the world more active, using a commercial model that generates significant and sustainable revenues for their partner organisations.
How? By offering a service that keeps people active for life. MoveGB was set up by Alister Rollins, founder of The Retention People, whose research, together with that of Sport England, has found variety and convenience are the secrets to keeping people active.
MoveGB offers a service which allows consumers access to their network of activity providers under one monthly fee. This variety means ‘Movers’ attend more frequently and stay longer than the industry average, almost twice as long it fact! This behaviour combines to provide a greater lifetime value to operators. Having already launched across eight cities, MoveGB are rolling out across the UK during 2015. Partners can sign up for free at www.webuyanymembership.com.
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Supplier: MoveGB
Bath UK
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes!
Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Web:
www.movegb.com/partners
More MoveGB details
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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| Company profile |
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Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years.
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in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
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Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
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