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09 Jun 2017
Les Mills launches On Demand app at 'This Morning Live'
Supplier: Les Mills International
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The app is designed to give users a great workout experience in the comfort of their own home
Les Mills launched its new On Demand App for Apple TV at ‘This Morning LIVE’, a brand new live event experience that brought the popular TV show to life - and Les Mills International were a part of it.
The home, garden and lifestyle show took place at the NEC Birmingham 18-21 May 2017, and fans of the show flocked to the venue to see their favourite presenters.
Les Mills International were situated in the Health Club, showing visitors how they can integrate fitness into their busy lives.
Work out demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes, giving visitors a taste of the Les Mills experience.
Throughout the day on the stand Les Mills showcased the new Les Mills On Demand App for Apple TV which gives users a great workout experience in the comfort of their own home. Les Mills on Demand for Apple TV is available to buy from the Apple TV App Store.
Jess Romeo, marketing director at Les Mills, says “It was great to see so many attendees interested in fitness, and wanting to find out more about Les Mills workouts."
Romeo adds: "It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day. Trainer, George Kousouros, got the crowd engaged with Bodybalance as a taster of Les Mills live classes within in gyms, but also our at home service On Demand.”
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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| Company profile |
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ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
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