SUPPLIER NEWS
Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB
19 Jul 2017 . BY Lauren Heath-Jones
MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative business model
New research shows there is a simple trick to extending health club membership life by four times.

Variety, it turns out, is not only the ‘spice of life’ but the secret to fitness retention.

MoveGB, the UK leading Variety Membership provider, has shown that its members, ‘Movers’, are four times more likely to be active than the average gym goer, with the variety and flexibility on offer keeping them exercising for longer periods of time.

The success of MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative and sustainable business model in a bid to keep their customers active for life and transform the way people choose to exercise.

Virgin Active and Everyone Active are just a couple of the leading operators using MoveGB to drive increased membership sales and generate new income streams. Having increased member loyalty and retention through MoveGB it’s been a win-win model for them and their customers.

With over 200,000 registered members and almost 3,000 leisure operators, MoveGB provides access to thousands of gyms, studios and classes through one flexible membership.

From large brands such as Pure Gym and Virgin Active, to local gyms, boot camps, yoga classes, climbing walls (and even the odd handstand class), thousands across the UK are now subscribing to the premium service which removes many of the traditional barriers to exercising.

MoveGB is the largest provider of ‘Variety Memberships’ to the UK health and fitness industry and continues to lead the way in increasing activity levels of the population. Movers average visit frequency is almost twice that of the industry average and length of stay is four times.

MoveGB launched in Bath and Bristol only a few years ago and now boasts over 12% of the population of these cities as users.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - MoveGB: Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB
23 Oct 2017 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

19 Jul 2017

Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB

Supplier: MoveGB
More MoveGB details


Diversity is the key to retention: Traditional operators turn fitness on its head with MoveGB

MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative business model
New research shows there is a simple trick to extending health club membership life by four times.

Variety, it turns out, is not only the ‘spice of life’ but the secret to fitness retention.

MoveGB, the UK leading Variety Membership provider, has shown that its members, ‘Movers’, are four times more likely to be active than the average gym goer, with the variety and flexibility on offer keeping them exercising for longer periods of time.

The success of MoveGB’s ‘variety membership platform’, has seen an increasing number of traditional leisure operators signing up to this innovative and sustainable business model in a bid to keep their customers active for life and transform the way people choose to exercise.

Virgin Active and Everyone Active are just a couple of the leading operators using MoveGB to drive increased membership sales and generate new income streams. Having increased member loyalty and retention through MoveGB it’s been a win-win model for them and their customers.

With over 200,000 registered members and almost 3,000 leisure operators, MoveGB provides access to thousands of gyms, studios and classes through one flexible membership.

From large brands such as Pure Gym and Virgin Active, to local gyms, boot camps, yoga classes, climbing walls (and even the odd handstand class), thousands across the UK are now subscribing to the premium service which removes many of the traditional barriers to exercising.

MoveGB is the largest provider of ‘Variety Memberships’ to the UK health and fitness industry and continues to lead the way in increasing activity levels of the population. Movers average visit frequency is almost twice that of the industry average and length of stay is four times.

MoveGB launched in Bath and Bristol only a few years ago and now boasts over 12% of the population of these cities as users.


Supplier: MoveGB

One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
WhiteWater West appoints Tim Mow   18 Oct 2017

WhiteWater West appoints Tim Mow

Waterpark industry veteran Tim Mow has been named vice president of Development and Technical Services for WhiteWater Southeast Asia.

Richard and Ana Meier collaborate on lights inspired by geometry and past buildings   18 Oct 2017

Richard and Ana Meier collaborate on lights inspired by geometry and past buildings

The designer Ana Meier has joined forces with her father, Pritzker-winning architect Richard Meier, and lighting specialist Hervé Descottes to launch a new 12-piece lighting collection.

Jora Vision creates tropical paradise at Walibi Belgium   17 Oct 2017

Jora Vision creates tropical paradise at Walibi Belgium

Design firm Jora Vision has been appointed to redesign the Aqualibi waterpark at the Walibi Belgium resort.

FaulknerBrowns and Polin creating waterpark next to 800 year-old church tower   16 Oct 2017

FaulknerBrowns and Polin creating waterpark next to 800 year-old church tower

Waterslide manufacturer Polin is collaborating with architecture firm FaulknerBrowns to create an indoor waterpark, located next to a church spire dating from the Middle Ages.

Terry Crews partners with Bernhardt Design for luxurious furniture collection   12 Oct 2017

Terry Crews partners with Bernhardt Design for luxurious furniture collection

Former NFL player and Hollywood actor Terry Crews has created a furniture collection with American furniture company Bernhardt Design.

Spafinder enhances offer with additional partner services   09 Oct 2017

Spafinder enhances offer with additional partner services

Wellness rewards and incentives brand SpaFinder has introduced new gift card technology, enhanced distribution channels and additional partner services as part of efforts to “more effectively connect to consumers”.

Waarmakers launch sustainable lamp made from its own packaging   06 Oct 2017

Waarmakers launch sustainable lamp made from its own packaging

Dutch product design studio Waarmakers has launched the R16 lamp, an innovative and sustainable light fixture made from its own packaging.

WOHA launches luxury lifestyle collection   03 Oct 2017

WOHA launches luxury lifestyle collection

WOHA, the architecture and design firm behind the Park Royal hotel in Singapore, have launched WOHAbeing, a luxurious lifestyle line.

Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Endless training options with Cybex PWR PLAY

Endless training options with Cybex PWR PLAY

PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex. More>>




in this issue

• UK Sport's decade of 'mega-events'
• Inactivity costs NHS Wales £35m a year
• Warwick Castle set for 80-bed hotel



Latest jobs

Jobs Search



Casual Lifeguard x3
Location: Solihull, United Kingdom
Company: Lex Leisure
Creche Assistant (15 hours)
Location: Solihull, United Kingdom
Company: Lex Leisure
Kitchen Assistant (Casual)
Location: Solihull, United Kingdom
Company: Lex Leisure
Diary dates
Powered by leisurediary.com




07-29 Oct 2017

Dynamic Reformer Course

Ten Health & Fitness Hatton Garden, London, United Kingdom


20 Oct - 12 Nov 2017

World Leisure Expo

tbc, Hagzhou, China



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Trends: Breaking the mould
Consumer behaviour is increasingly unpredictable. We look at how canny businesses are responding More>>
  Fitness: Wild fitness
A look at the new breed of animalinspired workout classes taking the fitness industry by storm More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd