PRODUCT NEWS
MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
05 Dec 2017 . BY Kim Megson
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District
Photo: MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - MVRDV: MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
17 Oct 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

05 Dec 2017

MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi

Supplier: MVRDV
More MVRDV details


MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi

Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District
photo: MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.


Supplier: MVRDV
Rotterdam The Netherlands
MVRDV is a Rotterdam, Netherlands-based architecture and urban design practice.

Web: www.mvrdv.nl
More MVRDV details

Product news
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy   16 Oct 2018

Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy

Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work of the late Zaha Hadid.

Vortex chosen for new Circle resort in Dominican Republic   15 Oct 2018

Vortex chosen for new Circle resort in Dominican Republic

Hotel Group Meliá Hotels International's upcoming Circle resort in Punta Cana in the Dominican Republic will feature a water park outfitted by Vortex International.

Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre   15 Oct 2018

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre

The Tides Wellness, a Dutch wellness and self-care brand, has announced a new partnership with the Akasha Holistic Wellness Centre at the Conservatorium Hotel in Amsterdam.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

Clarins launches 'essential' make up line   12 Oct 2018

Clarins launches 'essential' make up line

Clarins has launched a four-piece 'essentials' make up collection.

SKN Rehab launches facial treatment to target pollution and DNA damage   12 Oct 2018

SKN Rehab launches facial treatment to target pollution and DNA damage

UK-based cosmeceutical company SKN Rehab has launched a new treatment designed to combat DNA damage caused by pollution.

Sothys launches make up collection inspired by Paris   11 Oct 2018

Sothys launches make up collection inspired by Paris

Luxury French beauty brand, Sothys has launched a limited edition makeup collection. Available as a retail line for spas, the six-piece collection, called Echappée parisienne, was inspired by Paris' effortless glamour.

Company profile


Pure World Energy

PWE is an engineering based company focussed on delivering integrated energy generation and demand side reduction solutions for its customers.

View full profile>>

Catalogue gallery


Featured Supplier

MoveGB brings guest pass into 21st century with new Discovery tool

MoveGB brings guest pass into 21st century with new Discovery tool

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? More>>




in this issue

• New global launch for Leisure Media
• Bear Grylls and BMF target the inactive
• Hotel contract for Liverpool cruise terminal



Latest jobs

Jobs Search



Personal Trainers
Salary: Self-Employed
Location: Rotherhithe, London, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: London, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: London, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


15-18 Oct 2018

18th Annual IHRSA European Congress

tbc, Lisbon, Portugal



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd