Ultimate Fighting Championship (UFC) is a brand on a phenomenal growth curve. After buying the company for US$2m (£1.5m, €1.7m) in 2001, brothers Lorenzo and Frank Fertitta alongside school friend and UFC president Dana White, sold the business to global sports management company IMG for US$3.77bn (£2.74bn ,€3.12bn) in 2016.
UFC currently has over 300 million fans worldwide with numbers growing rapidly and is the most popular mixed martial arts brand in the world.
Global fitness company Dyaco holds the global licence to manufacture and distribute UFC-branded fitness equipment and leveraging the popularity of the iconic, global brand, is providing a diverse offering of premium equipment for both commercial and retail markets.
The broad range of equipment available will give health clubs the platform to deliver bespoke ‘UFC Zones’ on the gym floor and engage its customers with a brand synonymous with elite-level performance.
The UFC offering is split into four key pillars:
UFC Ultimate Kombat – Combat training equipment including UFC-branded gloves, mitts and punchbags. Products suitable for beginner level right through to professional UFC athletes.
UFC Ultimate MXS (Strength Series) – A full range of premium commercial UFC strength equipment suitable for health clubs of all shapes and sizes. Products include selectorised strength and plate-loaded machines as well as benches.
All machines are in the instantly recognisable red and black UFC colourway.
UFC Ultimate Training – A diverse range of functional training equipment, ranging from rigs to accessories including ab wheels and battle ropes.
The equipment has been designed so it is synonymous with the UFC brand. For example, the Functional Training Rigs are available in an octagon shape as well as the weight plates on the free weights and barbells also boasting the iconic octagonal design.
UFC Training and Programming - Complementing the range of UFC equipment is bespoke training programmes to simulate the strength and conditioning of an elite UFC athlete. These will be available to health clubs and individual users in both written and video formats.
A specific training programme in development is ‘Championship Rounds’ – Five x five-minute rounds (with one-minute rests) of training which replicate the intensity of championship competition in the UFC.
The commercial line of UFC equipment will be available from Autumn of this year along with a comprehensive range of accompanying programming packages.