PRODUCT NEWS
Alliance Leisure launches new training and marketing brand
06 Sep 2018 . BY Lauren Heath-Jones
In response to the continued growth and success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under new brand, TA6.

The launch includes a restructure of the division and the introduction of new personnel to head up specialist areas. The move will enable TA6 to operate as a standalone brand, whilst still benefiting from the experience, credibility and operational efficiencies of parent company, Alliance Leisure.

Heading up TA6 will be Paul Woodford, director of Operations and Partnership. Paul joined Alliance Leisure in 2009 and has been instrumental in the growth and development of client services. Paul will be responsible for six key areas of service delivery: training and development, sales and retention, creative, digital, insights and the brand’s results-driven support package, the power pack.

As part of the restructure, John Leaver, currently Head of Alliance Digital, will move into the broader role of Head of Marketing, still overseeing Digital. Marina Thomas has been recruited as Head of Training and new joiner, Neil Harrison, previously National Membership Manager at 1Life, will lead a team of client Account Managers.

“Over the years we have worked with many operator partners to develop efficient, sustainable, high quality leisure services. Despite proven success, we have struggled to raise the visibility of the division, with many operators incorrectly assuming a need to enter into a design and build agreement with Alliance Leisure to access our marketing and training services. TA6 has been created to enable more effective promotion of the division as a standalone offer. These are exciting times for the business," said Paul Woodford, director of Operations and Partnership at Alliance Leisure.

Alliance Leisure remains the parent company and both brand’s will continue to have a close association but will now also be promoted as separate partnership opportunities.

For more information on TA6 or Alliance Leisure, please visit www.allianceTA6.co.uk
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Alliance Leisure Services (Design, Build & Fund): Alliance Leisure launches new training and marketing brand
21 Nov 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

06 Sep 2018

Alliance Leisure launches new training and marketing brand

Supplier: Alliance Leisure Services (Design, Build & Fund)
More Alliance Leisure Services (Design, Build & Fund) details


Alliance Leisure launches new training and marketing brand

In response to the continued growth and success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under new brand, TA6.

The launch includes a restructure of the division and the introduction of new personnel to head up specialist areas. The move will enable TA6 to operate as a standalone brand, whilst still benefiting from the experience, credibility and operational efficiencies of parent company, Alliance Leisure.

Heading up TA6 will be Paul Woodford, director of Operations and Partnership. Paul joined Alliance Leisure in 2009 and has been instrumental in the growth and development of client services. Paul will be responsible for six key areas of service delivery: training and development, sales and retention, creative, digital, insights and the brand’s results-driven support package, the power pack.

As part of the restructure, John Leaver, currently Head of Alliance Digital, will move into the broader role of Head of Marketing, still overseeing Digital. Marina Thomas has been recruited as Head of Training and new joiner, Neil Harrison, previously National Membership Manager at 1Life, will lead a team of client Account Managers.

“Over the years we have worked with many operator partners to develop efficient, sustainable, high quality leisure services. Despite proven success, we have struggled to raise the visibility of the division, with many operators incorrectly assuming a need to enter into a design and build agreement with Alliance Leisure to access our marketing and training services. TA6 has been created to enable more effective promotion of the division as a standalone offer. These are exciting times for the business," said Paul Woodford, director of Operations and Partnership at Alliance Leisure.

Alliance Leisure remains the parent company and both brand’s will continue to have a close association but will now also be promoted as separate partnership opportunities.

For more information on TA6 or Alliance Leisure, please visit www.allianceTA6.co.uk


Supplier: Alliance Leisure Services (Design, Build & Fund)
Bridgwater Somerset UK
Alliance Leisure works as a one stop shop for local authorities, Trusts, educational and corporate establishments looking to improve or expand their leisure facilities.

Experience includes fitness, spa, studios, pitches, soft play, ten-pin bowling, changing rooms, reception and car parking. Alliance has a track record of delivering over a hundred leisure facilities at a capital value of more than £60m.

Alliance Leisure can offer the entire development package from funding, feasibility and business planning to design, specialist leisure contractors, supervision and co-ordination, or simply project manage your development from concept to completion but without financial support. Alliance also offers long-term and ad-hoc partnership support through marketing literature, sales and promotions, systems and REPs accredited staff training.

Web: www.allianceleisure.co.uk
More Alliance Leisure Services (Design, Build & Fund) details


Product news
Sally Corp to bring Sesame Street to PortAventura World   21 Nov 2018

Sally Corp to bring Sesame Street to PortAventura World

Sally Corp has partnered with Sesame Workshop, the non-profit educational organisation behind Sesame Street, to create the first Sesame Street-themed dark ride at PortAventura World.

John Pawson reimagines oil lantern for Wästberg   21 Nov 2018

John Pawson reimagines oil lantern for Wästberg

Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect John Pawson.

Reebok and GymCube partner with REPs to launch new coaching app   20 Nov 2018

Reebok and GymCube partner with REPs to launch new coaching app

Reebok and GymCube have announced a new partnership with the Register of Exercise Professionals (REP) that will see the trio launch a new app.

Firstbeat launches fitness tracking tool 
  20 Nov 2018

Firstbeat launches fitness tracking tool

Sports and analytics company Firstbeat has upgraded its Lifestyle Assessment coaching tool to include a new feature that measures users overall fitness.

Legend announce release of innovative software module Active Outcomes   19 Nov 2018

Legend announce release of innovative software module Active Outcomes

Legend Club Management Systems is pleased to announce the release of Active Outcomes, its latest innovative software module.

Susan Gerrard Academy named Habia Centre of Expertise   19 Nov 2018

Susan Gerrard Academy named Habia Centre of Expertise

Habia, a standards-setting body for the hair and beauty industries, has named the Gerrard International Susan Gerrard Beauty Academy as a Habia Centre of Expertise.

Natural Spa Factory launches online training course   16 Nov 2018

Natural Spa Factory launches online training course

British spa brand Natural Spa Factory has launched 24-Hour Online Training, a series of training videos offering in-depth product knowledge.

WhiteWater unveils new look   15 Nov 2018

WhiteWater unveils new look

WhiteWater has undergone a rebrand that is set to demonstrate the company's dedication to creating spaces for families to make happy and long-lasting memories.

Company profile


Gantner Ticketing

Syx Automations was established in 1990.

View full profile>>

Catalogue gallery


Featured Supplier

Precor expands Spinner range with new Spinner Climb

Precor expands Spinner range with new Spinner Climb

Group training is a trend that is here to stay. It first appeared in the top 20 of ASCM’s worldwide survey of fitness trends in 2017 at no. 6 and then at no. 2 in 2018. More>>




in this issue

• 'Preventative vision' revealed for NHS
• Escape and Myzone to 'gamify' HIIT classes
• IHG opens the UK's first Kimpton hotel



Latest jobs

Jobs Search



Sports Facilities Officer
Salary: £26,470 - £30,756
Location: Brighton, UK
Company: Brighton & Hove City Council
Lead Sport Instructor / Swimming Instructors
Salary: £14.62/hour (Level 2) / £10.75/hour (Level 1)
Location: Totton, UK
Company: New Forest District Council
Assistant General Manager
Salary: Competitive
Location: Glasgow, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


20-21 Nov 2018

Sleep + Eat

Olympia, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd