PRODUCT NEWS
MoveGB brings guest pass into 21st century with new Discovery tool
17 Oct 2018 . BY
The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - MoveGB: MoveGB brings guest pass into 21st century with new Discovery tool
23 Jan 2019 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

17 Oct 2018

MoveGB brings guest pass into 21st century with new Discovery tool

Supplier: MoveGB
More MoveGB details


MoveGB brings guest pass into 21st century with new Discovery tool

The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?


Supplier: MoveGB
Bath UK
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
ParadropVR to open City Flyer attraction in Bangkok's King Power Mahanakhon   23 Jan 2019

ParadropVR to open City Flyer attraction in Bangkok's King Power Mahanakhon

ParadropVR is set to launch its ParadropVR City Flyer attraction at King Power Mahanakhon, a mixed-use skyscraper located in the central business district in Bangkok, Thailand.

The Spa at Cliff House debuts seasonal treatments featuring Saltability salt stones   21 Jan 2019

The Spa at Cliff House debuts seasonal treatments featuring Saltability salt stones

The Spa at Cliff House, a luxury resort in Cape Neddick, Maine, has developed a new treatment series, designed specifically around the changes in the seasons.

ESPA to debut new Natural Face Lift treatment   18 Jan 2019

ESPA to debut new Natural Face Lift treatment

Luxury skincare brand ESPA is set to launch a brand new facial treatment.

Escape Fitness appoints Lisa Starkey   18 Jan 2019

Escape Fitness appoints Lisa Starkey

Escape Fitness has appointed Lisa Starkey to the role of account manager for Boutique Solutions.

A spa lounger made for two: Sommerhuber launches the DUO Lounger   17 Jan 2019

A spa lounger made for two: Sommerhuber launches the DUO Lounger

Ceramics manufacturer Sommerhuber has launched a spa lounger designed for two people.

Gerstlauer to open record-breaking coasters at Nickelodeon Universe American Dream   16 Jan 2019

Gerstlauer to open record-breaking coasters at Nickelodeon Universe American Dream

Gerstlauer will open not one, but two record-breaking coasters at the American Dream Meadowlands entertainment complex in New Jersey, USA.

Triotech's The Flyer - San Francisco opens at Pier 39   16 Jan 2019

Triotech's The Flyer - San Francisco opens at Pier 39

Triotech's The Flyer - San Francisco attraction has opened at San Francisco's Pier 39.

Circadia announces partnership with The HydraFacial Company   16 Jan 2019

Circadia announces partnership with The HydraFacial Company

Professional skincare brand Circadia has announced a new partnership with The HydraFacial Company.

Company profile


TVS Group

The company was established in 2009 as a specialist supplier of noise and vibration solutions.

View full profile>>

Catalogue gallery


Featured Supplier

Biologique Recherche: 40 years of passion

Biologique Recherche: 40 years of passion

Biologique Recherche was founded by a family of passionate skincare experts. More>>




in this issue

• UFC Gym to open first two UK sites
• Snap Fitness owner looks for new 'vision'
• The Biltmore poised for spring launch



Latest jobs

Jobs Search



Senior Nursery Practitioner
Salary: £23,113 per annum
Location: Edgware HA8 0NP, UK
Company: GLL
Personal Trainer
Location: London, England
Company: The Gym Group
Health and Fitness Club Manager
Salary: Competitive Salary and Benefits
Location: Suffolk, UK
Company: The Bedford Lodge Hotel
Diary dates
Powered by leisurediary.com




22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom


28-29 Jan 2019

Facilities Management Forum

Radisson Blu Hotel, London Stansted, Stansted, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd