PRODUCT NEWS
MoveGB brings guest pass into 21st century with new Discovery tool
17 Oct 2018 . BY
The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - MoveGB: MoveGB brings guest pass into 21st century with new Discovery tool
21 Nov 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
MoveGB brings guest pass into 21st century with new Discovery tool

Supplier: MoveGB
More MoveGB details


MoveGB brings guest pass into 21st century with new Discovery tool

The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?


Supplier: MoveGB
Bath UK
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
Reebok and GymCube partner with REPs to launch new coaching app   20 Nov 2018

Reebok and GymCube partner with REPs to launch new coaching app

Reebok and GymCube have announced a new partnership with the Register of Exercise Professionals (REP) that will see the trio launch a new app.

Firstbeat launches fitness tracking tool 
  20 Nov 2018

Firstbeat launches fitness tracking tool

Sports and analytics company Firstbeat has upgraded its Lifestyle Assessment coaching tool to include a new feature that measures users overall fitness.

Legend announce release of innovative software module Active Outcomes   19 Nov 2018

Legend announce release of innovative software module Active Outcomes

Legend Club Management Systems is pleased to announce the release of Active Outcomes, its latest innovative software module.

Susan Gerrard Academy named Habia Centre of Expertise   19 Nov 2018

Susan Gerrard Academy named Habia Centre of Expertise

Habia, a standards-setting body for the hair and beauty industries, has named the Gerrard International Susan Gerrard Beauty Academy as a Habia Centre of Expertise.

Natural Spa Factory launches online training course   16 Nov 2018

Natural Spa Factory launches online training course

British spa brand Natural Spa Factory has launched 24-Hour Online Training, a series of training videos offering in-depth product knowledge.

WhiteWater unveils new look   15 Nov 2018

WhiteWater unveils new look

WhiteWater has undergone a rebrand that is set to demonstrate the company's dedication to creating spaces for families to make happy and long-lasting memories.

IAAPA 2018: Triotech releases details of new Team Battle attraction   15 Nov 2018

IAAPA 2018: Triotech releases details of new Team Battle attraction

Triotech has announced that it will develop a new attraction in partnership with Ubisoft.

CityLux announces new Caudalie partnership   14 Nov 2018

CityLux announces new Caudalie partnership

On-demand spa service CityLux has announced a new brand partnership with Caudalie.

Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Precor expands Spinner range with new Spinner Climb

Precor expands Spinner range with new Spinner Climb

Group training is a trend that is here to stay. It first appeared in the top 20 of ASCM’s worldwide survey of fitness trends in 2017 at no. 6 and then at no. 2 in 2018. More>>




in this issue

• 'Preventative vision' revealed for NHS
• Escape and Myzone to 'gamify' HIIT classes
• IHG opens the UK's first Kimpton hotel



Latest jobs

Jobs Search



Technician
Salary: Competitive
Location: Bishop Auckland, UK
Company: Eleven Arches
Head of Technical Operations
Salary: Competitive
Location: Bishop Auckland, UK
Company: Eleven Arches
Recreation Assistant (Lifeguard)
Salary: Up to £10.20 per hour
Location: Wimbledon, London, UK
Company: GLL
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


20-21 Nov 2018

Sleep + Eat

Olympia, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd