PRODUCT NEWS
Unlocking new clientele through corporate memberships
12 Nov 2018 . BY Lauren Heath-Jones
Gympass connects thousands of gyms, studios and health clubs to people and companies
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Gympass: Unlocking new clientele through corporate memberships
16 Dec 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Unlocking new clientele through corporate memberships

Supplier: Gympass
More Gympass details


Unlocking new clientele through corporate memberships

Gympass connects thousands of gyms, studios and health clubs to people and companies
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass


Supplier: Gympass

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to 1,400 fitness facilities in 450+ locations.

Web: www.gympass.com/uk
More Gympass details

Product news
Starpool explores colour with bespoke sauna and steam room range   14 Dec 2018

Starpool explores colour with bespoke sauna and steam room range

Starpool, an Italian wellness consultancy firm, has launched a new design concept for saunas and steam rooms.

Aquaman makes waves at Madame Tussauds Orlando   14 Dec 2018

Aquaman makes waves at Madame Tussauds Orlando

Madame Tussaud's Orlando has welcomed a new addition to its Justice League: A Call for Heroes walk-through experience.

Polin names Okyay Halavurt as UK regional business development manager   13 Dec 2018

Polin names Okyay Halavurt as UK regional business development manager

Polin Waterparks has named Okyay Halavurt as its new regional business development manager for the UK.

Sally and Six Flags win achievement award for Justice League dark ride   12 Dec 2018

Sally and Six Flags win achievement award for Justice League dark ride

Sally Corporation's Justice League: Battle for Metropolis dark ride won the Outstanding Achievement at this year's TEA Thea Awards.

Polin debuts world's first transparent waterslide   11 Dec 2018

Polin debuts world's first transparent waterslide

Polin Waterparks has launched the world's first ever transparent composite slide.

Temple Spa to launch limited edition In The Beginning cleansing balm   10 Dec 2018

Temple Spa to launch limited edition In The Beginning cleansing balm

Temple Spa will launch a limited edition 150g jar of its In The Beginning deep cleansing melt.

QMS Medicosmetics launches pollution-fighting duo   10 Dec 2018

QMS Medicosmetics launches pollution-fighting duo

Professional skincare brand QMS Medicosmetics has launched a limited edition 'anti-pollution' skincare set.

Merlin launches Attractions.io app across Legoland resorts   05 Dec 2018

Merlin launches Attractions.io app across Legoland resorts

Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness launches range of Target Training Cycles to UK market

Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles. More>>




in this issue

• Third of children live sedentary lived
• Victus Soul opens first studio in London
• Brutalist building to reopen as luxury hotel



Latest jobs

Jobs Search



Swimming teachers
Salary: Competitive hourly rate
Location: Nuneaton
Company: Everyone Active
Contract Sales Manager
Location: Erewash District, UK
Company: Legacy Leisure
F&B Assistant
Location: Bristol, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




15 Jan 2019

Prospects 2019

Expedia HQ, London, United Kingdom


15-17 Jan 2019

EAG International

ExCel London Exhibition Centre, London,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Katy Bowman
In her latest book, the biomechanist and author explains why we need to widen our spectrum of movement and connect with our inner hunter-gatherer More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd