Spa software
Functionality focus – part 1

Spa software CEOs tell Jason Holland about their system’s top module and explain what makes it stand out

By Jason Holland | Published in Spa Business 2015 issue 1



Josh McCarter CEO SpaBooker

 

Josh McCarter
 

What’s your top module for spas?
Promote, which launched in November 2013, is SpaBooker’s automated email retention marketing feature. This module makes it easy to set up automated appointment reminders and special offers to drive repeat bookings and increase sales.

How does it make life easier for spas?
Retaining clients is one of the biggest challenges spas face. On average, 60 per cent of first-time customers never return to a spa and it costs six times more to acquire a new client than to keep an existing one. Continually replacing customers who only make one visit is both time-consuming and expensive. That’s why the Promote retention module is so powerful. With minimal investment of time and money, spas can boost repeat business, foster client loyalty and grow revenue – without having to manually create and send emails week after week.

What are the key module features?
Automated email sends, unique special offer codes and a dashboard make it easy to see how many appointments, in-person visits and mailings have been generated. Spa owners never have to wonder if their investment is paying off – they can see at any given moment how many clients they’ve retained and what financial impact those clients have made on their business.

Spa-kit.net keyword: SpaBooker


"It costs six times more to acquire a new client than to keep an existing one... That’s why the SpaBooker Promote retention module is so powerful "



Frank Pitsikalis Founder & CEO ResortSuite

 

Frank Pitsikalis
 

What’s your top module for spas?
ResortSuite Ambassador which tightly integrates our spa software with other modules and/or other vendor solutions.

How does it make life easier for spas?
The spa experience typically extends beyond the treatment room and may involve hotel stays, classes, activities, golf, club membership and food & beverage options that need to feel seamless to the guest – from online reservation to the actual spa journey which may combine these other elements.

What are the key module features?
It provides many capabilities between operational systems. When ResortSuite Spa integrates with vendor property management system (PMS) Micros Opera, for example, Ambassador enables guest profile and itinerary synchronisation as well as a detailed posting interface.

How do spas use it?
Omni recently implemented ResortSuite at four of its hotels for spa/activities, golf, retail and club and integrated with Opera PMS and Micro F&B. The spa is no longer a standalone experience. As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important at all touch points including face-to-face, email, online reservations and mobile apps.

Spa-kit.net keyword: ResortSuite


"As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important "



Roger Sholanki Founder and CEO Book4Time

 

Roger Sholanki
 

What’s your top module for spas?
The Book4Time iOS and Android consumer mobile booking app was launched in mid 2014. The app allows guests to search and book spa appointments with a few simple taps. Because it sits on the home screen of a customer’s mobile phone, it also becomes a marketing avenue for the spa.

Why is it important?
Mobile is the future – across industries, mobile commerce is a major trend. More and more consumers are buying products using their mobile devices, so booking a spa appointment with a mobile phone is just an extension of m-commerce.

What are the key features of the module?
Spas have the ability to push out appointment availability in real time. Once the appointment is booked, it’s automatically reflected in the spa’s scheduler. Book4Time has provided spas with an omni-channel approach to generating revenue with online booking, online gift cards and mobile booking.

What are the results of using the app?
Since the launch, we’ve seen a net increase in new revenue for spa clients who have started using the app. The key to generating more revenue is giving customers multiple channels to book appointments – from online to mobile.

Spa-kit.net keyword: Book4Time


"The key to generating more revenue is giving customers multiple channels to book appointments – from online to mobile "

 



Book4Time launched a booking app for both Apple and Android phones in mid 2014


Larry Hall President & CEO SpaSoft/PAR Springer-Miller

 

Larry Hall
 

What’s your top module for spas?
SpaSoft Online Booking Engine enables spas to increase revenue and spa bookings by offering them an intuitive, easy to navigate online booking platform. The latest version debuted at ISPA 2014.

How does it make life easier for operators?
Online booking is a tremendous opportunity for spas – it’s like having a knowledgeable reservationist 24 hours a day, every day of the week. It enables spas to capture additional appointment bookings as well as revenue from sales of gift cards. We believe that all spas should add online booking to their websites.

What are the key features of the module?
It’s a responsive site, meaning that it works seamlessly whether you are on a computer, tablet or mobile phone. Guests can browse service offerings and book anywhere at anytime. The spa completely controls the online [booking] offering, choosing what services to make available and when, as well as lead time allowance for any reservations. Finally, spas can take advantage of dynamic cross-selling and upselling opportunities to recommend services to guests based on their selections.

How do spas use it?
Spas add the SpaSoft Online Booking Engine to their website and deploying it is simple as it’s hosted in the cloud. There’s a user-friendly administration site to make the solution easy to set up and manage.

Spa-kit.net keyword: SpaSoft


"The spa completely controls the online [booking] offering, choosing what services to make available and when"



Robert Whitehead Corporate sales manager Premier Software

 

Robert Whitehead
 

What’s your top spa module?
Multi Site Solution, launched in 2010, is a fundamental part of Core by Premier which covers all areas of a spa business.

Why is Multi Site Solution important?
It provides a single solution to suit both standalone and multi-location environments. The design of the system provides one single database structure, which allows instant access to guest profiles and enables staff to schedule appointments for any site.

What are the key module features?
Central reservation teams can utilise the Call Centre functionality, providing a seamless service for guests. The revenue from all bookings, mail-order products and vouchers can be allocated to the relevant location, while still keeping an eye on the performance of the operator. Stock inventory can be monitored by head office using the module, reports can be set up and pricing and promotions can be created and set for all sites.

How do spas use it?
The Multi Site Solution module offers a seamless management tool, allowing all activities to be monitored and controlled by a head office location.

Spa-kit.net keywords: Premier Software


"It provides one single database structure which allows instant access to guest profiles and enables staff to schedule appointments for any site "

 



The module means that central reservation teams can book appointments


Stefan Drummond
CEO EZ Runner

 

Stefan Drummond
 

What’s your top module for spas?
Voucher Management, which came to market in 2008, enables operators to manage voucher expiry, redemption, fulfilment, online purchase and giving change via voucher credit as well. This is all handled quickly, swiftly and only for those with the right access levels.

What are the key module features?
Most software systems allow operators to manage vouchers, however we manage all aspects of voucher management and fulfilment. Customers can buy a voucher in the spa or online with our fully integrated websites, and our system does the rest. We also offer the ability to hold stock on behalf of spas if required. Another key aspect is the management of information, spas can market to the purchaser as well as the redeemer.

How do spas use it?
Spas have their own vouchers linked to products and services, such as packages or treatments. They also manage third party vouchers such as those by Groupon or the likes of Spa Breaks. Using Voucher Management, spas can track these third party redemptions and cross reference any reports to reconcile. A number of spas offer gift cards as well, so our system will track, load and manage usage of these too. Operators use various reports to track and manage liabilities. The other main area is fulfilment and marketing.

Spa-kit.net keywords: EZ Runner


"Another key aspect is the management of information, spas can market to the voucher purchaser as well as the redeemer"

 


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SELECTED ISSUE
Spa Business
2015 issue 1

View issue contents

Leisure Management - Functionality focus – part 1

Spa software

Functionality focus – part 1


Spa software CEOs tell Jason Holland about their system’s top module and explain what makes it stand out

Jason Holland, Leisure Media



Josh McCarter CEO SpaBooker

 

Josh McCarter
 

What’s your top module for spas?
Promote, which launched in November 2013, is SpaBooker’s automated email retention marketing feature. This module makes it easy to set up automated appointment reminders and special offers to drive repeat bookings and increase sales.

How does it make life easier for spas?
Retaining clients is one of the biggest challenges spas face. On average, 60 per cent of first-time customers never return to a spa and it costs six times more to acquire a new client than to keep an existing one. Continually replacing customers who only make one visit is both time-consuming and expensive. That’s why the Promote retention module is so powerful. With minimal investment of time and money, spas can boost repeat business, foster client loyalty and grow revenue – without having to manually create and send emails week after week.

What are the key module features?
Automated email sends, unique special offer codes and a dashboard make it easy to see how many appointments, in-person visits and mailings have been generated. Spa owners never have to wonder if their investment is paying off – they can see at any given moment how many clients they’ve retained and what financial impact those clients have made on their business.

Spa-kit.net keyword: SpaBooker


"It costs six times more to acquire a new client than to keep an existing one... That’s why the SpaBooker Promote retention module is so powerful "



Frank Pitsikalis Founder & CEO ResortSuite

 

Frank Pitsikalis
 

What’s your top module for spas?
ResortSuite Ambassador which tightly integrates our spa software with other modules and/or other vendor solutions.

How does it make life easier for spas?
The spa experience typically extends beyond the treatment room and may involve hotel stays, classes, activities, golf, club membership and food & beverage options that need to feel seamless to the guest – from online reservation to the actual spa journey which may combine these other elements.

What are the key module features?
It provides many capabilities between operational systems. When ResortSuite Spa integrates with vendor property management system (PMS) Micros Opera, for example, Ambassador enables guest profile and itinerary synchronisation as well as a detailed posting interface.

How do spas use it?
Omni recently implemented ResortSuite at four of its hotels for spa/activities, golf, retail and club and integrated with Opera PMS and Micro F&B. The spa is no longer a standalone experience. As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important at all touch points including face-to-face, email, online reservations and mobile apps.

Spa-kit.net keyword: ResortSuite


"As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important "



Roger Sholanki Founder and CEO Book4Time

 

Roger Sholanki
 

What’s your top module for spas?
The Book4Time iOS and Android consumer mobile booking app was launched in mid 2014. The app allows guests to search and book spa appointments with a few simple taps. Because it sits on the home screen of a customer’s mobile phone, it also becomes a marketing avenue for the spa.

Why is it important?
Mobile is the future – across industries, mobile commerce is a major trend. More and more consumers are buying products using their mobile devices, so booking a spa appointment with a mobile phone is just an extension of m-commerce.

What are the key features of the module?
Spas have the ability to push out appointment availability in real time. Once the appointment is booked, it’s automatically reflected in the spa’s scheduler. Book4Time has provided spas with an omni-channel approach to generating revenue with online booking, online gift cards and mobile booking.

What are the results of using the app?
Since the launch, we’ve seen a net increase in new revenue for spa clients who have started using the app. The key to generating more revenue is giving customers multiple channels to book appointments – from online to mobile.

Spa-kit.net keyword: Book4Time


"The key to generating more revenue is giving customers multiple channels to book appointments – from online to mobile "

 



Book4Time launched a booking app for both Apple and Android phones in mid 2014


Larry Hall President & CEO SpaSoft/PAR Springer-Miller

 

Larry Hall
 

What’s your top module for spas?
SpaSoft Online Booking Engine enables spas to increase revenue and spa bookings by offering them an intuitive, easy to navigate online booking platform. The latest version debuted at ISPA 2014.

How does it make life easier for operators?
Online booking is a tremendous opportunity for spas – it’s like having a knowledgeable reservationist 24 hours a day, every day of the week. It enables spas to capture additional appointment bookings as well as revenue from sales of gift cards. We believe that all spas should add online booking to their websites.

What are the key features of the module?
It’s a responsive site, meaning that it works seamlessly whether you are on a computer, tablet or mobile phone. Guests can browse service offerings and book anywhere at anytime. The spa completely controls the online [booking] offering, choosing what services to make available and when, as well as lead time allowance for any reservations. Finally, spas can take advantage of dynamic cross-selling and upselling opportunities to recommend services to guests based on their selections.

How do spas use it?
Spas add the SpaSoft Online Booking Engine to their website and deploying it is simple as it’s hosted in the cloud. There’s a user-friendly administration site to make the solution easy to set up and manage.

Spa-kit.net keyword: SpaSoft


"The spa completely controls the online [booking] offering, choosing what services to make available and when"



Robert Whitehead Corporate sales manager Premier Software

 

Robert Whitehead
 

What’s your top spa module?
Multi Site Solution, launched in 2010, is a fundamental part of Core by Premier which covers all areas of a spa business.

Why is Multi Site Solution important?
It provides a single solution to suit both standalone and multi-location environments. The design of the system provides one single database structure, which allows instant access to guest profiles and enables staff to schedule appointments for any site.

What are the key module features?
Central reservation teams can utilise the Call Centre functionality, providing a seamless service for guests. The revenue from all bookings, mail-order products and vouchers can be allocated to the relevant location, while still keeping an eye on the performance of the operator. Stock inventory can be monitored by head office using the module, reports can be set up and pricing and promotions can be created and set for all sites.

How do spas use it?
The Multi Site Solution module offers a seamless management tool, allowing all activities to be monitored and controlled by a head office location.

Spa-kit.net keywords: Premier Software


"It provides one single database structure which allows instant access to guest profiles and enables staff to schedule appointments for any site "

 



The module means that central reservation teams can book appointments


Stefan Drummond
CEO EZ Runner

 

Stefan Drummond
 

What’s your top module for spas?
Voucher Management, which came to market in 2008, enables operators to manage voucher expiry, redemption, fulfilment, online purchase and giving change via voucher credit as well. This is all handled quickly, swiftly and only for those with the right access levels.

What are the key module features?
Most software systems allow operators to manage vouchers, however we manage all aspects of voucher management and fulfilment. Customers can buy a voucher in the spa or online with our fully integrated websites, and our system does the rest. We also offer the ability to hold stock on behalf of spas if required. Another key aspect is the management of information, spas can market to the purchaser as well as the redeemer.

How do spas use it?
Spas have their own vouchers linked to products and services, such as packages or treatments. They also manage third party vouchers such as those by Groupon or the likes of Spa Breaks. Using Voucher Management, spas can track these third party redemptions and cross reference any reports to reconcile. A number of spas offer gift cards as well, so our system will track, load and manage usage of these too. Operators use various reports to track and manage liabilities. The other main area is fulfilment and marketing.

Spa-kit.net keywords: EZ Runner


"Another key aspect is the management of information, spas can market to the voucher purchaser as well as the redeemer"


Originally published in Spa Business 2015 issue 1

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