Actress Gwyneth Paltrow’s lifestyle brand Goop has branched out into skincare – Goop by Juice Beauty – with a range that capitalises on the Goop philosophy of ‘fresh-faced, natural beauty’.
Paltrow worked with California-based Juice Beauty to create the collection, which is made with plant-based juices and organic ingredients – including food-grade organic preservatives.
Appearing on the Tonight Show Starring Jimmy Kimmel, Paltrow illustrated this point by actually eating one of the products – dipping a french fry into the cream.
“I couldn’t find products that were luxurious and really effective and work with wrinkles and all that, that were organic,” Paltrow explained to TV host Kimmel. “I’m very into healthy food and wellness and I think that this is an extension of trying to eat well – and I’m really proud of it.”
The line features six products, including an Enriching Face Oil, Exfoliating Instant Facial, Luminous Melting Cleanser, Revitalizing Day Moisturizer, Replenishing Night Cream and Perfecting Eye Cream.
The formulas are made with meristem plant cells, which are sourced from poet’s daffodil and sweet iris, then blended with an antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles. The line also includes aloe, apple, lemon and grape juices; peptides; linseed extract; hyaluronic acid and vitamin C.
Paltrow told Kimmel she worked for 13 months “nonstop, back-and-forth with the chemists, until we got them feeling really beautiful.”
She added: “We’ve created luxurious, clean, organic formulas that are proven effective. We hope they change the way women think about skincare.”
The line is available through Paltrow’s Goop website, as well as at select retailers.