People profile
Maria Sharapova

co-founder, sharapova/meis design

Maria Sharapova has joined forces with sports architect Dan Meis to start a new design venture creating inspirational health, fitness, sports and wellness facilities for the hospitality sector.

The pair are in talks to create branded experience-led training venues for sports clubs, hotels and resorts that will help budding and professional athletes reach their peak performance.

They’ll provide design services, operational consultation and licensing advice for a wide range of facilities – from spas focused on wellbeing and recovery from injury to large-scale tennis resorts and individual hotel fitness rooms.

“The concept all goes back to an idea I had a few years ago,” Meis told Health Club Management. “While sports architects are really good at thinking about how sports venues affect the fans, we don’t always think about the players’ perspectives.

“I was following Maria on social media and the idea came back to me, because I saw she had a strong sense of design.

“I reached out to collaborate and from the start, she talked about how she’d grown up playing tennis, but always found the training facilities where young players spend so much of their time aren’t particularly inspirational. So that became our starting point.”

Inspiring fitness facilities
Meis said that the duo are considering what inspires athletes to train to become world-class, “and how architecture and design should play a role in that – the same way a university inspires a student to excel academically or a studio inspires an artist to create a masterpiece.”

“Maria is really excited about curating experiences. This is not just architecture, it’s everything you feel and touch,” he said.

“At the moment, the fitness centre in the average spa, resort or hotel tends to be a leftover space they just put some equipment in as an afterthought. We want to change that. We’ll also use integrated landscapes and natural materials to communicate a healthy lifestyle.

“While it’s not rocket science – there are certainly health and wellness clubs that have figured this out – we think we can bring another level of design perspective to it.”

Already in talks
Meis revealed the pair are already in talks with a number of potential partners and hope to have “one or two” projects underway by the end of this year.

“We’ve been proactive in approaching people. Each project will be different depending on the owner, operator and location. We want to create partnerships with hotels, resorts, country clubs – you name it. It’s a pretty broad market – both luxury properties and less so – and it also goes way beyond only tennis.”

The collaboration is tentatively called Sharapova/MEIS, but could be renamed ‘Unstoppable’ after Sharapova’s recently-published autobiography.

Maria Sharapova and Dan Meis have started work designing fitness facilities for a number of partners
Maria Sharapova and Dan Meis have started work designing fitness facilities for a number of partners
Dan Meis
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
19 Dec 2018 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

Features List



SELECTED ISSUE
Leisure Management
2018 issue 1

View issue contents

Leisure Management - Maria Sharapova

People profile

Maria Sharapova


co-founder, sharapova/meis design

Sharapova – who’s spent her life training on the pro tennis circuit – is bringing this experience to her fitness facility designs PHOTO: SHUTTERSTOCK.COM
Maria Sharapova and Dan Meis have started work designing fitness facilities for a number of partners
Maria Sharapova and Dan Meis have started work designing fitness facilities for a number of partners
Dan Meis

Maria Sharapova has joined forces with sports architect Dan Meis to start a new design venture creating inspirational health, fitness, sports and wellness facilities for the hospitality sector.

The pair are in talks to create branded experience-led training venues for sports clubs, hotels and resorts that will help budding and professional athletes reach their peak performance.

They’ll provide design services, operational consultation and licensing advice for a wide range of facilities – from spas focused on wellbeing and recovery from injury to large-scale tennis resorts and individual hotel fitness rooms.

“The concept all goes back to an idea I had a few years ago,” Meis told Health Club Management. “While sports architects are really good at thinking about how sports venues affect the fans, we don’t always think about the players’ perspectives.

“I was following Maria on social media and the idea came back to me, because I saw she had a strong sense of design.

“I reached out to collaborate and from the start, she talked about how she’d grown up playing tennis, but always found the training facilities where young players spend so much of their time aren’t particularly inspirational. So that became our starting point.”

Inspiring fitness facilities
Meis said that the duo are considering what inspires athletes to train to become world-class, “and how architecture and design should play a role in that – the same way a university inspires a student to excel academically or a studio inspires an artist to create a masterpiece.”

“Maria is really excited about curating experiences. This is not just architecture, it’s everything you feel and touch,” he said.

“At the moment, the fitness centre in the average spa, resort or hotel tends to be a leftover space they just put some equipment in as an afterthought. We want to change that. We’ll also use integrated landscapes and natural materials to communicate a healthy lifestyle.

“While it’s not rocket science – there are certainly health and wellness clubs that have figured this out – we think we can bring another level of design perspective to it.”

Already in talks
Meis revealed the pair are already in talks with a number of potential partners and hope to have “one or two” projects underway by the end of this year.

“We’ve been proactive in approaching people. Each project will be different depending on the owner, operator and location. We want to create partnerships with hotels, resorts, country clubs – you name it. It’s a pretty broad market – both luxury properties and less so – and it also goes way beyond only tennis.”

The collaboration is tentatively called Sharapova/MEIS, but could be renamed ‘Unstoppable’ after Sharapova’s recently-published autobiography.


Originally published in Leisure Management 2018 issue 1

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd