NEWS
Man City opens second China office as part of global expansion plans
POSTED 26 Sep 2018 . BY Tom Walker
Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”
RELATED STORIES
  Manchester City owner CFG valued at £3.73bn following US investment deal


City Football Group (CFG), owner of Manchester City FC and a host of other clubs around the world, has secured a major investment deal with tech investment giants Silver Lake.
  Manchester City FC opens its facilities to kids during Active Uprising


Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
  Premier League clubs dominate global football finance index


Manchester City have more financial muscle than any other club in world football according to a new financial index, with Premier League clubs dominating the top 10.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Man City opens second China office as part of global expansion plans...
24 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

26 Sep 2018

Man City opens second China office as part of global expansion plans
BY Tom Walker

The club's announcement coincided with a four-day visit to China by Manchester mayor Andy Burnham – who attended the signing of a deal between the club and the Chinese government

The club's announcement coincided with a four-day visit to China by Manchester mayor Andy Burnham – who attended the signing of a deal between the club and the Chinese government

Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
PureGym's new results set it up for accelerating growth
PureGym's new results set it up for accelerating growth   23 Apr 2024

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years. .... more>>
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana   23 Apr 2024

The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in .... more>>
Deloitte says European health club market hit an all-time high for revenues in 2023
Deloitte says European health club market hit an all-time high for revenues in 2023   22 Apr 2024

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press .... more>>
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership   19 Apr 2024

Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening. The .... more>>
Company profile


Les Mills UK

For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd