From Edgbaston Stadium to Bewilderwood, Kate Corney finds out how leisure venues are using the latest ticketing systems to make life easier for customers
By Kate Corney | Published in Leisure Management 2012 issue 3
Tor caters for Media Museum The National Media Museum in Bradford, UK, has installed a bespoke version of Tor Systems Ltd's Maxim Ticketing system.
The installation has included several new features to fit the wide-ranging needs of the museum. These include setting up different selling areas, categorising events, segmenting data, e-ticketing, real-time availabilities, locks to avoid double bookings and touch screen sales/collection kiosk terminals.
The CRM module will be used to update customer data; it was essential that the system could cope with cross-selling, as well as run the different membership types required by the museum.
National Media Museum in Bradford
Gateway launches Mobile Web ticketing solution The eGalaxy Mobile Web Store solution from Gateway Ticketing Systems aims to help customers improve operational efficiency and increase sales.
Customers will be able to target mobile consumers through the technology. It encourages guests to use their phones to buy en route or on arrival to avoid lines. They can also order more tickets from inside the attraction without returning to the gate.
For guests, the eGalaxy Mobile Web Store solution means no ticket lines, a more convenient purchasing option and no lost tickets. For the attractions industry, it means less ticket stock and smoother operations.
eGalaxy Mobile Web Store solution
Skidata technology for St Helens RFC fans St Helens Rugby Football Club in Merseyside has installed APT Skidata technology to manage its visitor numbers and integrate its ticket and retail sales.
The equipment streamlines the ticketing process at each entrance to the club's Langtree Park stadium. It also enables fans to buy their ticket and merchandise from the club website and print their ticket at home. Richard Adams at Skidata said, “This offers the club's fans a completely effortless shopping and visitor experience."
Skidata technology for St Helens RFC fans
Museums and monuments go to Gamma Ticketing software by Gamma Dataware has been installed in an ancient Edinburgh monument as well as attractions including the SeaCity Museum in Southampton.
The LeisurePOS solution system, which includes ticketing and admissions, has been set up at Rosslyn Chapel, which was built in the 1400s and popularised by Dan's Brown's The Da Vinci Code.
Museums and monuments go to Gamma
Clarity developing its kiosks software Clarity’s ticketing software solution, part of the ClarityLive POS software suite for leisure environments, is adding to its kiosk features. This year, Clarity will be rolling out software updates for kiosks as part of its plan to enable kiosks to do more than just collect tickets.
The update will mean kiosks can issue tickets, accept payments and rebook activities in one place. Kevin Anson, Clarity divisional director, said, “Clarity kiosks deliver an attractive, versatile and easy to use customer interface."
Clarity developing its kiosks software
Android app now available for Edgbaston Edgbaston Stadium in Birmingham has become the first UK cricket venue to create an app for Android platforms. Designed and built by Cricket World Media, the app provides a mobile platform to purchase tickets for England’s three international fixtures being staged at Edgbaston over the 2012 summer. It also keeps cricket fans up to date with the latest domestic and international cricket news and includes video interviews from Warwickshire County Cricket Club players, including current England star Ian Bell.
James McLaughlin commercial director at Edgbaston said: "We've made the ticketing process even easier but also are keen to ensure that fans get the latest Warwickshire and England news wherever they may be.”
The app will also be rolled out to Blackberry and Windows Phone and follows the launch to iPhone users last year.
Android app now available for Edgbaston
Android app now available for Edgbaston
Open Frontiers save zoos time Twycross Zoo, Aspinall Foundation zoos and Bewilderwood have installed Open Frontiers’s latest point of sale product TimePOS. Open Frontier managing director, Oliver Wigdahl, said the TimePOS web-enabled sales system has already started slashing ticket queuing times.
“Getting visitors into the park quickly and efficiently without queuing is paramount," said Wigdahl. "The guests want to enjoy the fullest day possible and the operators want to have maximum opportunity to harvest secondary spend. Add to this the absolute necessity of capturing personal customer data for membership, affiliation, gift aid, or marketing purposes, and the need for speed at the point-of-sale has never been greater.”
Open Frontiers save zoos time
OmniTicket releases new app OmniTicket will be releasing an iPhone visit-planner application this summer. The app will provide a wide variety of options including mobile ticket sales.
The app was part of a seminar about online ticketing solutions and social media at OmniTicket's Best Overview System (BOS) summit in May. BOS is a solution that allows attractions to design their own POS experience.
From Edgbaston Stadium to Bewilderwood, Kate Corney finds out how leisure venues are using the latest ticketing systems to make life easier for customers
Kate Corney, The Leisure Media Company
Tor caters for Media Museum The National Media Museum in Bradford, UK, has installed a bespoke version of Tor Systems Ltd's Maxim Ticketing system.
The installation has included several new features to fit the wide-ranging needs of the museum. These include setting up different selling areas, categorising events, segmenting data, e-ticketing, real-time availabilities, locks to avoid double bookings and touch screen sales/collection kiosk terminals.
The CRM module will be used to update customer data; it was essential that the system could cope with cross-selling, as well as run the different membership types required by the museum.
National Media Museum in Bradford
Gateway launches Mobile Web ticketing solution The eGalaxy Mobile Web Store solution from Gateway Ticketing Systems aims to help customers improve operational efficiency and increase sales.
Customers will be able to target mobile consumers through the technology. It encourages guests to use their phones to buy en route or on arrival to avoid lines. They can also order more tickets from inside the attraction without returning to the gate.
For guests, the eGalaxy Mobile Web Store solution means no ticket lines, a more convenient purchasing option and no lost tickets. For the attractions industry, it means less ticket stock and smoother operations.
eGalaxy Mobile Web Store solution
Skidata technology for St Helens RFC fans St Helens Rugby Football Club in Merseyside has installed APT Skidata technology to manage its visitor numbers and integrate its ticket and retail sales.
The equipment streamlines the ticketing process at each entrance to the club's Langtree Park stadium. It also enables fans to buy their ticket and merchandise from the club website and print their ticket at home. Richard Adams at Skidata said, “This offers the club's fans a completely effortless shopping and visitor experience."
Skidata technology for St Helens RFC fans
Museums and monuments go to Gamma Ticketing software by Gamma Dataware has been installed in an ancient Edinburgh monument as well as attractions including the SeaCity Museum in Southampton.
The LeisurePOS solution system, which includes ticketing and admissions, has been set up at Rosslyn Chapel, which was built in the 1400s and popularised by Dan's Brown's The Da Vinci Code.
Museums and monuments go to Gamma
Clarity developing its kiosks software Clarity’s ticketing software solution, part of the ClarityLive POS software suite for leisure environments, is adding to its kiosk features. This year, Clarity will be rolling out software updates for kiosks as part of its plan to enable kiosks to do more than just collect tickets.
The update will mean kiosks can issue tickets, accept payments and rebook activities in one place. Kevin Anson, Clarity divisional director, said, “Clarity kiosks deliver an attractive, versatile and easy to use customer interface."
Clarity developing its kiosks software
Android app now available for Edgbaston Edgbaston Stadium in Birmingham has become the first UK cricket venue to create an app for Android platforms. Designed and built by Cricket World Media, the app provides a mobile platform to purchase tickets for England’s three international fixtures being staged at Edgbaston over the 2012 summer. It also keeps cricket fans up to date with the latest domestic and international cricket news and includes video interviews from Warwickshire County Cricket Club players, including current England star Ian Bell.
James McLaughlin commercial director at Edgbaston said: "We've made the ticketing process even easier but also are keen to ensure that fans get the latest Warwickshire and England news wherever they may be.”
The app will also be rolled out to Blackberry and Windows Phone and follows the launch to iPhone users last year.
Android app now available for Edgbaston
Android app now available for Edgbaston
Open Frontiers save zoos time Twycross Zoo, Aspinall Foundation zoos and Bewilderwood have installed Open Frontiers’s latest point of sale product TimePOS. Open Frontier managing director, Oliver Wigdahl, said the TimePOS web-enabled sales system has already started slashing ticket queuing times.
“Getting visitors into the park quickly and efficiently without queuing is paramount," said Wigdahl. "The guests want to enjoy the fullest day possible and the operators want to have maximum opportunity to harvest secondary spend. Add to this the absolute necessity of capturing personal customer data for membership, affiliation, gift aid, or marketing purposes, and the need for speed at the point-of-sale has never been greater.”
Open Frontiers save zoos time
OmniTicket releases new app OmniTicket will be releasing an iPhone visit-planner application this summer. The app will provide a wide variety of options including mobile ticket sales.
The app was part of a seminar about online ticketing solutions and social media at OmniTicket's Best Overview System (BOS) summit in May. BOS is a solution that allows attractions to design their own POS experience.
OmniTicket releases new app
Originally published in Leisure Management 2012 issue 3
