“Our latest innovation is the Interactive Turnstile Transformer (ITT), which we created to transform the traditional turnstile into an opportunity to engage guests, rather than an obstacle which guests need to get through before the fun could begin.
Building on our expertise in the market, and with feedback from key clients, we designed a product which transforms almost any turnstile, counter or desktop into an interactive access control solution.
The ITT can be customised, based on each park’s requirements and can contain a selection of components, including a guest facing LCD touchscreen, an operator facing LCD touchscreen, a 2D barcode scanner, a magnetic swipe reader, an RFID sensor and a biometric reader.
Dollywood installed the ITT this season and selected a guest facing LCD screen to display its themed graphics, user-defined messages and a series of animated, interactive welcome screens. The park also has an operator-facing screen to provide staff with the information needed to greet and assist guests. We’re currently working with a theme park in Asia to integrate an RFID reader and a magnetic reader into the ITT for the 2014 season.
Another evolving area this year has been online, with a higher level of interaction between theme parks and guests. This begins with an online presence which allows the guest to design their visit before they’ve left home, with the creation of an online account which tracks ticket and purchases, reserves events and suggests new activities.
This deeper online relationship can be enhanced during the park visit, through the use of a mobile app, which can allow visitors to update orders, add tickets and shows, or find useful information about wait times, rides or show times.
After the visit, the guest can continue their experience with a link to view online photos from their trip, or an easy option to renew passes for their next visit. New parks, such as Wet’n’Wild Sydney, scheduled to open later this year, will use this approach to enhance guest experiences and open up opportunities for the park to build positive guest relationships.”