FINGER ON THE PULSE

Client: The Pulse

Supplier: Jordan Fitness

The Pulse – an independent health club in Ripley, Derbyshire, UK – recently chose to work with Jordan Fitness as part of its refurbishment project to create a functional fitness area.

In addition to installing a comprehensive range of new functional equipment, The Pulse also adopted Jordan Fitness’ new Results Based Training (RBT) system of layout planning and training. This allowed it to create a unique functional space, accompanied by intensive workshop programmes to help ensure it delivers the best possible service to its members.

The Pulse has been operational since 1995, with a growing membership that has now reached over 1,000 people, ranging from deconditioned casual users through to serious fitness enthusiasts, and with a growing number of over-40s among its membership base.

As part of the redevelopment project to modernise its 1,115sq m (12,000sq ft) facility, Jordan Fitness and Star Trac provided the club with new equipment, flooring, free weights and plyometric platforms.

“The Pulse has a fantastic reputation in the local area for having a facility that caters for all,” says Zak Pitt, sales manager at Jordan Fitness. “The team at The Pulse felt that installing a functional space was key to providing excellent service for its members.

“It chose a wide range of functional products, including Olympic training equipment and platforms, training ropes, a three-bar wing, Jungle Gym XT, Power Wheels, AlphaStrong sandbags, powerbags, and a Jordan heavy punch bag. The club also made a commitment to its members by investing in specialist training through our RBT Academy programme.”

Training comprised two days of workshops on functional training programming and exercise progression, to give instructors additional tools to train members in the new space.

Phil Lake, owner of The Pulse, says: “The Jordan Fitness Academy trainers are the most inspirational fitness professionals I have ever dealt with. The workshop training included hands-on product training and advice on how to structure classes to create the best experience for our members. There was a perfect combination of theory and practical demonstrations, which means we can use this fantastic new space to the benefit of the local community.”

The new functional area has helped The Pulse boost its revenue stream, hosting weekly group classes. The club also identified an opportunity to hire out the functional area to local organisations, including the local rugby team, cage fighting and athletics clubs.

Alongside the new functional zone, The Pulse also offers two dedicated cardio areas, a free weights and resistance area, a separate ladies-only gym, group cycling room, café and nutritional supplement shop. The club offers a selection of flexible membership options including student memberships, schools packages and Armed Forces discounts.

For more information: www.jordanfitness.co.uk