Mine “Luxury is always in fashion,” according to Veleta Vancza, the creative director of US-based Mine which offers nail lacquers exclusively pigmented with precious metals such as gold, fine silver and pewter.
The lacquers, which retail with an equally exclusive price of US$75-US$500 (€59-€394, £46-£308) a bottle, allow customers to accessorise their fingertips with genuine precious metals. Vancza says spas should couple the lacquers with their own nailcare-focused services to create a more holistic option and suggests an add-on cost of US$25-US$75 (€20-€60, £16-£47) depending on the product chosen.
Two of Mine’s key spa accounts are The Miami Beach Edition spa in the US, with the tie-up beginning in November 2014, and the Mandarin Oriental Tokyo spa. The Mine range includes 10 lacquers, three base coats, and five top coats.
Spa-kit.net keyword: Mine
Mine lacquers feature precious metals – a bottle starts at US$75
Mine lacquers feature precious metals – a bottle starts at US$75
Jessica / Gerrard International Jessica has an adaptable menu of treatments dependent on an individual spa’s needs and the time a client has available. A half hour manicure typically costs £21 (US$34, €27) and begins with the hands and cuticles being conditioned and moisturised. Nails are then shaped and treated with a prescriptive basecoat before a polish is applied.
The company has more than 250 custom colour shades and over 150 GELeration Soak-Off gel colours, which Mandy Cook, sales director at UK distributor Gerrard International says is currently the most popular product, citing the choice available and the fact that it dries instantly.
Cook also notes that manicures and pedicures work extremely well when performed alongside other spa treatments. “A relaxing Zenspa pedicure partners perfectly with an Indian head massage, or a LeRemedi hand treatment is ideal when performed during facials while a masque develops,” she says.
Spa-kit.net keyword: Jessica
Jessica products
CND / Sweet Squared Nails are finally at the forefront of the beauty industry and spas would be “crazy not to” offer treatments and services, according to Samantha Sweet, the co-founder of Sweet Squared which distributes CND in the UK and Ireland. She says, they simply give the customer “instant gratification”.
There are around 14 different nail treatments/services and its most popular in spas is a manicure/pedicure using Shellac, the 14+ day colour wear polish designed to give nails a mirror shine without damaging them. The company also offers CND’s Vinylux weekly polish and Color Clubs Ruby & Wing colour changing polish. In total, there are around 200 shades with new seasonal collections introduced every year.
With the company doing more nail art classes than almost any other class in its repertoire, Sweet would recommend that spas get in on this trend, focusing on simple, elegant or avant-garde looks that don’t take too long. “Keeping it simple works best for the spa environment, can be extremely effective and not hard to create,” she says.
Spa-kit.net keyword: CND
CND recommends that spas get in on the nail art trend
CND recommends that spas get in on the nail art trend
essie Essie strives to make its polishes a ‘girl’s best friend’, with its 250 core shades, plus fashion-focused seasonal collections. Driven by owning company L’Oréal, innovations include a “good for you” gel colour and hydra-resurfacing technology which is used in Essie’s newly launched spa ranges.
The company’s Spa Pedicure, which includes a massage designed by the head physiotherapist of the New York Ballet, is popular in spas. The treatment lasts 75-90 minutes and Essie suggests it should be priced in-line with other luxury spa services.
Essie describes a deluxe manicure/pedicure as the ultimate indulgence which allow therapists to build a stronger relationship with clients. They make a great starter treatment for those unsure about the more in-depth spa services.
Spa-kit.net keyword: Essie
‘girl’s best friend’
SpaRitual A desire for healthy and beautiful nails is a perfect trend for spas, says a spokesperson at SpaRitual, adding that nail services make an excellent extra for guests and offer spas with an additional revenue stream.
The company supplies eco-friendly, vegan polishes at a number of high-end spas around the world such as Spa Village Ritz-Carlton in Malaysia, Talise Spa in Dubai and Mandarin Oriental in New York.
It offers a wide range of polishes and nailcare products such as the Handprint Hand Serum and Salve and Cuti-Cocktail. Its treatment protocols include four hand and foot rituals and a Slow Beauty Body massage.
Spa-kit.net keyword: SpaRitual
Healthy and beautiful nails courtesy of SpaRitual
Healthy and beautiful nails courtesy of SpaRitual
Orly A seasonal approach to nail colour is essential and nail art is now a must-have service for spas looking to move with the times, according to Orly. Aiming to take a leading role, the company is offering a half-day and full-day art and design course for spas. Orly prides itself on creating spectacular nails at a range of catwalk shows by fashion designers such as Amanda Wakeley, Jean Pierre Braganza and Felder+Felder.
It says customers are also looking for added benefits beyond just colour, and Orly has included vitamins in its polish and gels to ensure nails are cared for and protected while building strength and length.
Orly has more than 160 polishes in its core range, with the aim of creating high-shine, high-definition nails, and offers upwards of 300 ancillary products. Around 10 treatments are currently offered, developed by a dedicated education department, and start from between £15-£20 (US$24-US$32, €19-€26) for a 30-minute express manicure.
Spa-kit.net keyword: Orly
Orly says that a seasonal approach to colour is
a must
Orly says that a seasonal approach to colour is
a must
Mavala Lynn Gray, creative director at Mavala, recommends that spas include hand and foot services as they are an affordable finishing touch for clients. Its luxury treatment – Platinum Spa Manicure and Pedicure – is its most popular and includes cuticle work, a nail scrub, a hand and foot scrub and mask, and finishes with a luxury massage and polish. Each client receives a complimentary nail polish at the end of the treatment with the 75-minute spa manicure costing around £36-£41 (US$58-US$66, €50-€52) and the 60-minute spa pedicure usually priced at £26-£36 (US$42-Us$58, €33-€50).
Gray says it’s vital for spas to carry out therapist training in treatment and product knowledge to ensure services are of the highest standard.
Mavala distributes to more than 130 countries and has a presence in hundreds of spas. Its polishes are available in over 240 shades, while a range of more than 300 products for the care of nails, hands and feet is also offered.
Spa-kit.net keyword: Mavala
Mavala offers more than 240 polish shades, plus 300 nailcare products
Leighton Denny Key international accounts for Leighton Denny include Claridges New Delhi, W hotel Bangkok and the Waldorf Astoria in Berlin. The company has designed more than 16 manicure and pedicure treatments, as well as a gel polish, and says these can help spas connect with a broad range of new clients from cash-rich time-poor guests or those who have a limited budget. Nail treatments can also be a way to create a social area for regular guests to meet.
While gels have taken the industry by storm, according to international sales & marketing manager Nathaniel Hibbs, they can be less popular at spas as a more holistic approach is traditionally favoured. However, “if you position your nail [service] area away from relaxation and treatment rooms and you can contain the smell and noise”, they could yet prove a hit, he says.
Spa-kit.net keywords: Leighton Denny
The 16 different nail services help spas connect with a broad clientele
We ask nailcare suppliers about their spa offering, why nail treatments are good for business and what the latest trends are
Jason Holland, Leisure Media
Mine “Luxury is always in fashion,” according to Veleta Vancza, the creative director of US-based Mine which offers nail lacquers exclusively pigmented with precious metals such as gold, fine silver and pewter.
The lacquers, which retail with an equally exclusive price of US$75-US$500 (€59-€394, £46-£308) a bottle, allow customers to accessorise their fingertips with genuine precious metals. Vancza says spas should couple the lacquers with their own nailcare-focused services to create a more holistic option and suggests an add-on cost of US$25-US$75 (€20-€60, £16-£47) depending on the product chosen.
Two of Mine’s key spa accounts are The Miami Beach Edition spa in the US, with the tie-up beginning in November 2014, and the Mandarin Oriental Tokyo spa. The Mine range includes 10 lacquers, three base coats, and five top coats.
Spa-kit.net keyword: Mine
Mine lacquers feature precious metals – a bottle starts at US$75
Mine lacquers feature precious metals – a bottle starts at US$75
Jessica / Gerrard International Jessica has an adaptable menu of treatments dependent on an individual spa’s needs and the time a client has available. A half hour manicure typically costs £21 (US$34, €27) and begins with the hands and cuticles being conditioned and moisturised. Nails are then shaped and treated with a prescriptive basecoat before a polish is applied.
The company has more than 250 custom colour shades and over 150 GELeration Soak-Off gel colours, which Mandy Cook, sales director at UK distributor Gerrard International says is currently the most popular product, citing the choice available and the fact that it dries instantly.
Cook also notes that manicures and pedicures work extremely well when performed alongside other spa treatments. “A relaxing Zenspa pedicure partners perfectly with an Indian head massage, or a LeRemedi hand treatment is ideal when performed during facials while a masque develops,” she says.
Spa-kit.net keyword: Jessica
Jessica products
CND / Sweet Squared Nails are finally at the forefront of the beauty industry and spas would be “crazy not to” offer treatments and services, according to Samantha Sweet, the co-founder of Sweet Squared which distributes CND in the UK and Ireland. She says, they simply give the customer “instant gratification”.
There are around 14 different nail treatments/services and its most popular in spas is a manicure/pedicure using Shellac, the 14+ day colour wear polish designed to give nails a mirror shine without damaging them. The company also offers CND’s Vinylux weekly polish and Color Clubs Ruby & Wing colour changing polish. In total, there are around 200 shades with new seasonal collections introduced every year.
With the company doing more nail art classes than almost any other class in its repertoire, Sweet would recommend that spas get in on this trend, focusing on simple, elegant or avant-garde looks that don’t take too long. “Keeping it simple works best for the spa environment, can be extremely effective and not hard to create,” she says.
Spa-kit.net keyword: CND
CND recommends that spas get in on the nail art trend
CND recommends that spas get in on the nail art trend
essie Essie strives to make its polishes a ‘girl’s best friend’, with its 250 core shades, plus fashion-focused seasonal collections. Driven by owning company L’Oréal, innovations include a “good for you” gel colour and hydra-resurfacing technology which is used in Essie’s newly launched spa ranges.
The company’s Spa Pedicure, which includes a massage designed by the head physiotherapist of the New York Ballet, is popular in spas. The treatment lasts 75-90 minutes and Essie suggests it should be priced in-line with other luxury spa services.
Essie describes a deluxe manicure/pedicure as the ultimate indulgence which allow therapists to build a stronger relationship with clients. They make a great starter treatment for those unsure about the more in-depth spa services.
Spa-kit.net keyword: Essie
‘girl’s best friend’
SpaRitual A desire for healthy and beautiful nails is a perfect trend for spas, says a spokesperson at SpaRitual, adding that nail services make an excellent extra for guests and offer spas with an additional revenue stream.
The company supplies eco-friendly, vegan polishes at a number of high-end spas around the world such as Spa Village Ritz-Carlton in Malaysia, Talise Spa in Dubai and Mandarin Oriental in New York.
It offers a wide range of polishes and nailcare products such as the Handprint Hand Serum and Salve and Cuti-Cocktail. Its treatment protocols include four hand and foot rituals and a Slow Beauty Body massage.
Spa-kit.net keyword: SpaRitual
Healthy and beautiful nails courtesy of SpaRitual
Healthy and beautiful nails courtesy of SpaRitual
Orly A seasonal approach to nail colour is essential and nail art is now a must-have service for spas looking to move with the times, according to Orly. Aiming to take a leading role, the company is offering a half-day and full-day art and design course for spas. Orly prides itself on creating spectacular nails at a range of catwalk shows by fashion designers such as Amanda Wakeley, Jean Pierre Braganza and Felder+Felder.
It says customers are also looking for added benefits beyond just colour, and Orly has included vitamins in its polish and gels to ensure nails are cared for and protected while building strength and length.
Orly has more than 160 polishes in its core range, with the aim of creating high-shine, high-definition nails, and offers upwards of 300 ancillary products. Around 10 treatments are currently offered, developed by a dedicated education department, and start from between £15-£20 (US$24-US$32, €19-€26) for a 30-minute express manicure.
Spa-kit.net keyword: Orly
Orly says that a seasonal approach to colour is
a must
Orly says that a seasonal approach to colour is
a must
Mavala Lynn Gray, creative director at Mavala, recommends that spas include hand and foot services as they are an affordable finishing touch for clients. Its luxury treatment – Platinum Spa Manicure and Pedicure – is its most popular and includes cuticle work, a nail scrub, a hand and foot scrub and mask, and finishes with a luxury massage and polish. Each client receives a complimentary nail polish at the end of the treatment with the 75-minute spa manicure costing around £36-£41 (US$58-US$66, €50-€52) and the 60-minute spa pedicure usually priced at £26-£36 (US$42-Us$58, €33-€50).
Gray says it’s vital for spas to carry out therapist training in treatment and product knowledge to ensure services are of the highest standard.
Mavala distributes to more than 130 countries and has a presence in hundreds of spas. Its polishes are available in over 240 shades, while a range of more than 300 products for the care of nails, hands and feet is also offered.
Spa-kit.net keyword: Mavala
Mavala offers more than 240 polish shades, plus 300 nailcare products
Leighton Denny Key international accounts for Leighton Denny include Claridges New Delhi, W hotel Bangkok and the Waldorf Astoria in Berlin. The company has designed more than 16 manicure and pedicure treatments, as well as a gel polish, and says these can help spas connect with a broad range of new clients from cash-rich time-poor guests or those who have a limited budget. Nail treatments can also be a way to create a social area for regular guests to meet.
While gels have taken the industry by storm, according to international sales & marketing manager Nathaniel Hibbs, they can be less popular at spas as a more holistic approach is traditionally favoured. However, “if you position your nail [service] area away from relaxation and treatment rooms and you can contain the smell and noise”, they could yet prove a hit, he says.
Spa-kit.net keywords: Leighton Denny
The 16 different nail services help spas connect with a broad clientele
