People profiles
Björk musician

The Icelandic singer is using VR to connect with her audience


Björk Digital is an exhibtion that’s a celebration of technology, art and music, imagined and created by Iceland’s most famous contemporary musician.

Björk has long been a pioneer and fan of technology and in this immersive exhibition her own music is used as a vehicle to explore some of the latest innovations, especially VR. Björk sees the medium as offering new ways to communicate and engage with her audience. Her goal is to release a complete VR version of 2015’s album Vulnicura, and the Björk Digital exhibition, which has already visited Sydney and Tokyo and is on the way to London, has been part of that process.

Songs from the album are the inspiration for full 360-degree VR films that can be tried out by visitors to the next leg of the exhibit, which runs from 1 September to 23 October at Somerset House and is supported by Intel, AMD, HTC, Bowers and Wilkins and Barco. Each VR experience has been a collaboration between Björk and top visual artists, programmers and filmmakers.

“I’m so excited to invite you all to Björk Digital at Somerset House,” says Björk. “We’re showing the virtual reality videos from Vulnicura on dozens of headsets and premiering some pleasant surprises. This is a further step to completing the full Vulnicura VR album which will be out soon.”

“I feel the chronological narrative of the album is ideal for the private circus virtual reality is – a theatre able to capture the emotional landscape of it,” she says.

It’s not the first time the singer of the 1995 smash hit “It’s Oh So Quiet” has been involved with cultural institutions. In 2014, MoMA in New York made history when it acquired an app for its collection, Björk’s Biophilia app that used graphics and animations that allowed users to interact with the album’s music.

Furthermore, last year, MoMA held a retrospective that chronicled the career of the experimental star, presenting videos, visuals, costumes and instruments from her first album Debut in 1993, to Biophilia in 2011 and the most recent Vulnicura.

MoMA commissioned Black Lake for that show, a visually and aurally immersive film directed by Los Angeles-based director Andrew Thomas Huang. Black Lake will be shown at Somerset House, alongside Stonemilker VR, shot on a windswept Icelandic beach, and Notget VR, where Björk is transformed into a giant digital moth.

Album art from Björk’s album, Vulnicura
Andrew Thomas Huang directed Black Lake for MoMA Credit: PHOTO: ANDREW THOMAS HUANG
The immersive film Stonemilker VR is part of the Björk Digital exhibition Credit: PHOTO: ANDREW THOMAS HUANG
A still from Notget VR
 


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25 Apr 2024 Leisure Management: daily news and jobs
 
 
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SELECTED ISSUE
Attractions Management
2016 issue 3

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Leisure Management - Björk musician

People profiles

Björk musician


The Icelandic singer is using VR to connect with her audience

Björk Digital debuted in Sydney in June and moved to Tokyo and London. The next stop is Montreal PHOTO: SANTIAGO FELIPE
Album art from Björk’s album, Vulnicura
Andrew Thomas Huang directed Black Lake for MoMA PHOTO: ANDREW THOMAS HUANG
The immersive film Stonemilker VR is part of the Björk Digital exhibition PHOTO: ANDREW THOMAS HUANG
A still from Notget VR

Björk Digital is an exhibtion that’s a celebration of technology, art and music, imagined and created by Iceland’s most famous contemporary musician.

Björk has long been a pioneer and fan of technology and in this immersive exhibition her own music is used as a vehicle to explore some of the latest innovations, especially VR. Björk sees the medium as offering new ways to communicate and engage with her audience. Her goal is to release a complete VR version of 2015’s album Vulnicura, and the Björk Digital exhibition, which has already visited Sydney and Tokyo and is on the way to London, has been part of that process.

Songs from the album are the inspiration for full 360-degree VR films that can be tried out by visitors to the next leg of the exhibit, which runs from 1 September to 23 October at Somerset House and is supported by Intel, AMD, HTC, Bowers and Wilkins and Barco. Each VR experience has been a collaboration between Björk and top visual artists, programmers and filmmakers.

“I’m so excited to invite you all to Björk Digital at Somerset House,” says Björk. “We’re showing the virtual reality videos from Vulnicura on dozens of headsets and premiering some pleasant surprises. This is a further step to completing the full Vulnicura VR album which will be out soon.”

“I feel the chronological narrative of the album is ideal for the private circus virtual reality is – a theatre able to capture the emotional landscape of it,” she says.

It’s not the first time the singer of the 1995 smash hit “It’s Oh So Quiet” has been involved with cultural institutions. In 2014, MoMA in New York made history when it acquired an app for its collection, Björk’s Biophilia app that used graphics and animations that allowed users to interact with the album’s music.

Furthermore, last year, MoMA held a retrospective that chronicled the career of the experimental star, presenting videos, visuals, costumes and instruments from her first album Debut in 1993, to Biophilia in 2011 and the most recent Vulnicura.

MoMA commissioned Black Lake for that show, a visually and aurally immersive film directed by Los Angeles-based director Andrew Thomas Huang. Black Lake will be shown at Somerset House, alongside Stonemilker VR, shot on a windswept Icelandic beach, and Notget VR, where Björk is transformed into a giant digital moth.


Originally published in Attractions Management 2016 issue 3

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