Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4 kg) of water and offers users more training options than the previous model. Users can also create customisable workouts by adjusting the water levels.

It features a number of restructured handles with which the user can target different muscle groups by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering rams.

The Surge Storm boasts a sleek, angular appearance and is available in two colours.

John Halls, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.

“Surge is a best-seller for us. People love the challenge of attempting to resist and control the water as it crashes from end to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”

fitness-kit.net keyword: PHYSICAL COMPANY

Matrix Fitness is set to launch a new digital platform that has been designed to change how health clubs do business. Matrix Connected Solutions is billed as a ‘new digital ecosystem’ that focuses on a club’s goals. It offers a range of digital solutions that can be tailored to the individual needs of a gym or health club.

These solutions include: an asset management tool that allows operators to optimise equipment rotation by tracking usage patterns; a customisable interface that can be used for targeted promotions and branding; a workout tracking network that keeps track of member’s fitness data, and a PT portal that connects members with trainers.

Additional features include Sprint 8, a HIIT programme designed to give users visible results and radio frequency tags for touchless member identification.

Andrew Kolman, global director of Technology at Matrix, says: “Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility. We also update the software we provide free of charge, so we’re continually raising the bar for technology for the industry.”

fitness-kit.net keyword: MATRIX

Powerhouse Fitness has announced an exclusive distribution partnership with German fitness equipment manufacturer Taurus – a deal that will launch the Taurus ISO series into the UK market this month.

The 16-piece Taurus ISO line consists of strength training equipment developed in collaboration with professional athletes and sports scientists.

The line is designed to withstand intense use in demanding gym environments and features a plate load squat, abdominal trainer, chest press, lat pulldown, shoulder press, low row, leg press, ISO row, rear kick, 45-degree plate load leg press, bicep curl, tricep dip, leg extension, leg curl and standing calf raise machine.

Ken Reeve, MD of Powerhouse Fitness says: “We’re excited to bring the Taurus ISO series to the UK.”

Reeve adds: “The new Taurus range offers durability and safety even for intensive use. Professional athletes, leisure users and sports scientists were consulted during the development process to ensure the Taurus products are fit for purpose whether being used by an athlete or a gym newcomer.”

fitness-kit.net keyword: POWERHOUSE FITNESS

Wearable tech company Myzone has partnered with Hatton Boxing to offer ‘boxing for fitness’ training sessions at Myzone facilities across its EMEA network.

Hatton Boxing will develop up to 200 different training sessions that operators can sign up for. Personal trainers and fitness instructors will then be able to deliver these sessions via Myzone screens.

Club members will be able to track their progress and earn points to achieve status rankings via the Myzone Live Display.

Gyms that sign up will be provided with staff training via the Hatton Academy’s Fundamentals course, which teaches instructors how to safely and effectively incorporate boxing into fitness programmes.

Dave Wright, creator and CEO of Myzone, says: “We’re extremely excited to partner with Hatton Boxing and to display their world class boxing programmes in the Myzone system. The concept eliminates the hard work and science that goes into programming and simply allows the operator to focus on form and motivation.”

Jon Eade, managing director of Hatton Boxing and founder of Hatton Academy, says: “We’re really excited to roll out our training sessions to the growing network of Myzone facilities. Boxing is fantastic for fitness and the new partnership will provide members with access to new training content and a means to track progress via Myzone technology, whilst also further expanding Hatton Boxing’s reach into fitness.”

fitness-kit.net keyword: MYZONE