Hydrow delivers “accessible, convenient and efficient workouts”, says Bruce Smith
Bruce Smith
Hydrow, a US-based fitness startup, has secured a US$20m investment from investment firm L Catterton that will enable the company to launch its Hydrow rowing concept across the US.
Founded in 2017 by entrepreneur and coach of the US National Rowing Team Bruce Smith, the Hydrow offers a personalised and efficient rowing solution that combines ergonomically designed rowing machines with content, including live and on-demand rowing workouts led by experienced instructors.
"We’re looking forward to bringing a fun and immersive workout into the market" - Bruce Smith
Smith says of the investment: “With an impressive track record of partnering with leading fitness brands, L Catterton brings deep industry expertise as well as extensive marketing and distribution knowledge to drive our rapid expansion.”
“When we launched Hydrow, our goal was not only to deliver an accessible, convenient and efficient workout, but also to build greater human connection through the communal and interpersonal aspects of rowing.”
“We’re looking forward to bringing a fun and immersive workout into the market,” says Smith.
“There’s no other total body workout that compares to the Hydrow concept, and we believe that there’s a huge opportunity for something like this,” Smith adds.
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Hyrow offers live and on-demand rowing workouts