Product innovation is the lifeline for any successful company. What began as a passion to create a product that would improve retention and engagement – Myzone –quickly grew from just a vision into one of the leading wearable technology providers in the fitness industry.

With Myzone’s most recent update, clubs that use membership cards can forego the plastic, becoming more environmentally friendly, and utilise the Myzone app to create an electronic version of their membership card.

People always forget to bring things, but their phone is never one of them. With this new feature, members will no longer need to carry both. Not to mention, clubs now have a stronger reason to encourage members, even without a Myzone belt, to download the app and begin their Myzone journey.

“Myzone is constantly evolving with its new features. The concept is designed to appeal to both fitness enthusiasts and those who are new to exercise. As we continue to develop, improvements will simultaneously occur on the app to ensure a better experience for the user,” said CEO and creator of Myzone, Dave Wright.

“By allowing members that don’t have a physical activity belt to use Myzone for their membership card as well as to manually input and monitor their personal data under ‘Body Metrics’ in the app, Myzone is able to include those who have yet to take the plunge into wearable technology and encourage them to progress from beginner activity to moderate activity, to the behavior of actual concerted exercise.”

MZ-FITNESS TEST
Myzone understands the importance of assessing physical fitness and has shared at length about the significance of heart rate recovery. Myzone’s feature, MZ-Fitness Test, makes assessing heart rate recovery on a regular basis simple.

The goal of the MZ-Fitness Test is to offer a convenient, accurate measure of a person’s heart rate recovery—how much their heart rate drops in the 60 seconds after exercise.

The faster a person’s heart rate decreases after exercise, the healthier their heart. The MZ-Fitness test score will automatically upload to the Body Metrics section of the app, so users can monitor their progress over time.

Myzone understands innovation is the key. The company strives to continuously coordinate with changes in market trends and customers’ demands to help club operators meet their targets and achieve success. For more information, visit www.myzone.org or email [email protected]

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