Stirling says Sky Q customers were already using the platform to stream fitness classes
How did the partnership with Fiit come about?
Personal fitness services have continued to grow over the past few years and more people want to train at home, track their progress and tailor their workouts to get the best results. We knew there was an opportunity to add more fitness to Sky Q.
Partnering with Fiit to build a bespoke experience for Sky Q customers means we’re able to offer something for everyone: HIIT, yoga or combat training! The trainers and content are really engaging and motivating, which is exactly what people need when exercising from home.
How much did the pandemic influence this decision?
We were already looking at how we could bring fitness experiences to Sky Q, and it’s clear this has become more important than ever to our customers. We’re pleased to have been able to work with Fiit and get their experience onto Sky Q, at a time our customers really need and want it.
Why is Sky a perfect platform for fitness content?
We know our customers are big fans of fitness activity already, as they use their Sky Q boxes to stream workout sessions from many of the features on the platform. The launch of Fiit means we can offer a more professional, tailored, immersive workout experience – all on the big screen, in a very integrated and easy way.
Sky Q is at the heart of our customers’ homes, with a huge variety of TV, entertainment, music, games and more; adding fitness to its roll call of features means our customers can do more of what they love in the comfort of their home.
What is it about Fiit that appealed to Sky? Why do you think it will suit Sky users?
Fiit is constantly innovating to make exercising more fun, rewarding and personalised. It’s a high quality and rich experience that we’re confident our Sky Q customers will love.
The wide variety of fitness classes that Fiit offers makes it a great fit for Sky Q, because it really is providing something for everyone.
It’s also compatible with many of the other devices that our customers already own, from smart watches to smartphones, and the TV app will soon be able to synchronise with the data from these devices, allowing it to show a customer’s real time statistics and Fiit points on their TV as they work out.
Are you planning or open to partnering with any other fitness or wellness content providers?
We want to keep offering our customers more of what they love, from TV to music, to education, games and fitness. Fiit covers so much of the fitness space, but we would like to add more specialist fitness and wellbeing areas to our service – so watch this space.
We know our customers
value everything being in
one place, and the ease
of the Sky Q experience
Has the Sky platform had to be adapted in any way to facilitate fitness streaming?
The Sky Q platform is designed so that we can add apps to it very quickly – we’ve already added Netflix, Spotify, Disney+, iPlayer, ROXi, Playworks and more.
We worked closely with Fiit to create a new bespoke, made-for-TV version of their app. This involved building in things like voice search capability, so that Sky Q customers can say “fitness” into their voice remote to get to our new fitness destination.
Will Sky be promoting the Fiit workouts on its platform?
Yes, we want Sky Q customers to be able to easily discover Fiit and everything that it has to offer. If customers say “fitness” into their Sky Q voice remote, they’ll get to a new fitness destination featuring content from Fiit, Sky, Spotify and YouTube, and including Sky One’s Fit in 5 and Dance Fit.
There’s currently a ‘Try Fiit today’ option, giving customers access to 24 free Fiit classes, as well a special 30-day free trial period for Sky VIP customers.
What insights did you use when establishing the Fiit offer?
We know our customers enjoy fitness classes and working out at home. More importantly we know they value everything being all in one place, and the ease of the Sky Q experience.
We’re always looking to bring our customers more of what they love, so we used insights from our existing fitness content, such as YouTube and Fit in 5, to understand what was most popular with Sky Q customers. These insights enable us to make sure we offer what our customers need, both in terms of experience and the variety of workouts and content.
What are your future aims for this partnership?
The new service has been well received by Sky Q customers and we want to keep innovating and developing with Fiit. Over the next year, we’re excited to see a greater integration of the app onto the Sky Q platform and a host of new features including training plans, Fiit club and more.