• 70% of US gym members either agree or strongly agree their facility is properly addressing their safety concerns around COVID-19 in the way it is operating
• Approximately 60% of US members said their gym offered digital fitness content or fitness video on demand
• Women in the US are almost twice as likely as men to be using the video on demand content provided by their facility
• 44% of members reported using their gym’s video on demand service in addition to exercising at the gym
• 68% of US fitness facilities have reopened, 32% have not
• 18% of US members say their facility has permanently closed. This means 56% of reported closures were permanent
• Boomers in the US (56 to 74 years old) were significantly more likely to return to their fitness facility when compared with Gen Z or millennials. Boomers were also the least likely to have cancelled during closure, although they displayed the lowest level of confidence in the safety practices being implemented
• 34% of members have returned to their former facility, another facility, or engaged with a digital middleman. 26% returned to their former facility, representing 76% of returns
• Of those who returned, 44% returned the first week their facility was open
• 66% of members have yet to return to the gym. Approximately 48% of these are due to the facility not being open
• 20% of members have stopped exercising altogether
• 57% of non-returning members say the reason they haven’t returned is a lack of confidence in the pandemic being sufficiently under control
• 28% of non-returning members indicate they’re not confident fellow members will abide by proper safety policies
• 27% are not confident gym managers will adhere to safety procedures
• 82% of members said they’re not aware of a member and/or staff person testing positive for COVID-19, with 18% reporting they ARE aware of there having been a positive test
• US Women were twice as likely as men to have heard of a member or staff person testing positive for COVID-19
• US Women were significantly less confident in the steps their facility is taking to address their safety concerns
• In the US, women are marginally more likely to have cancelled their membership during closure, and marginally less likely to have returned to their facility (23% vs 29% for men)
• Gen Z and Millennials in the US were the least likely to report returning to their former facility after lockdown and when they returned, were the most likely to engage with the facility’s video on demand
• Key ways of providing a COVID-19 safe environment are seen by gym members in the US as: facility management being transparent in communicating to members if staff/members have recently tested positive; gym staff conducting daily temperature checks; management confronting and removing users that do not comply with safety policies; staff disinfecting equipment after each use by members; and staff wearing protective gloves