In 2020, the luxurious Bicester Hotel and Spa launched a purpose-built fitness and performance facility to create a standalone, unique offering to attract a new more active demographic to the site. This included a performance gym equipped by Matrix Fitness, a custom-made 200m swimming lake, an assault course and an outdoor 500m grass running track.

Now, to complement this existing premium offering, the team has unveiled a refurbished health club with a modernised aesthetic and the latest resistance and cardiovascular equipment from Matrix Fitness to provide an integrated gym floor, three large studios and over 70-instructor led sessions per week.

A total health and fitness service
Health club manager, Andrew Foreman says: “Our goal is to deliver something for everyone. We have so much on offer for our members – from state-of-the-art equipment to fantastic trainers in our group classes and our unique range of facilities – that we can now cater for anyone’s training needs.”

Matrix Fitness has a long-standing rapport with the company, having already been chosen as the supplier for its performance gym which was a self-contained project with the highest quality required when it came to service, support and products.

The health club includes a full Matrix Fitness connected solution with all-new Performance Cardio with touch-screen technology, as well as a Connexus functional training station, Ultra V2 Strength range with Intelligent Training Consoles and two dedicated instructor-led and virtual training studios, as well as an indoor cycling room with Matrix Fitness CXP bikes.

Versatile and modern
Nigel Tapping, head of spa and hospitality at Matrix Fitness UK adds: “Versatile gym designs and a modernised, member-centric fitness offering is playing an increasingly important role within the hospitality sector and the team at Bicester Hotel and Spa has taken a unique approach with this development.

“The modernisation of the club perfectly complements the performance-led centre, providing a full, wraparound fitness journey for every member, no matter their goal or the stage of their fitness journey they’re at. The team has been forward-thinking and innovative and the result is an impressive, cutting-edge facility.”

The Performance Gym includes the Magnum half and full racks, Magnum plate-loaded equipment and bespoke track flooring for strength training activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and one-to-one personal training.

More: www.matrixfitness.co.uk and www.bicesterhotelgolfandspa.com