WTS International

Press contact:
Mary Pilch
[email protected]
+1 301 622 7800, ext 105
WTSInternational.com

FOR IMMEDIATE RELEASE

WTS International announces agreement with luxury hair care brand Paul Labrecque

December 10 2014: (Washington DC) WTS International (WTS), the global spa consultancy and management firm, has teamed up with luxury hair care brand Paul Labrecque (PLB) to provide spa consumers in luxury destinations with expert hair treatments.

While most spa management companies do not have expertise in the area of hair care, WTS has identified this as an area with significant potential for growth in the spa industry.

The Paul Labrecque brand has been selected to serve as the WTS salon partner due to its worldwide appeal and reputation. The tie-up follows the success of the recently launched Rittenhouse Spa & Club in Philadelphia, US, where the two companies collaborated on a 3,000sq ft (279sq m) Paul Labrecque Salon.

"We partnered with PLB at The Rittenhouse Spa & Club at the suggestion of the hotel's brand consultant," said Susie Hammer, vice president of spa operations at WTS. "After working with them to open that facility, we were impressed with their quality of service and operating model and decided it would be mutually beneficial for us to partner on additional spa/salon opportunities."

Three distinct levels of partnership are available - each of which utilises a specific set of services developed by the hair care brand.

The first level involves exclusivity for PLB in product retail sales at specific WTS-managed spas, even if the facilities don't have a salon.

The second level gives PLB hair care product exclusivity at WTS-managed spas, but under this contract, PLB will also develop the hair care treatment menu for the property. The salon menu will read 'Salon Services by Paul Labrecque'.

The third level of partnership gives PLB product exclusivity, whereby the salon becomes a branded service location. This means that the Paul Labrecque name will be on the door to the salon and that WTS will implement the brand's standards and protocols.

The partnerships will be between WTS, PLB and the facility owner.

The Paul Labrecque team will install its education programme and recruit and train stylists for the facility, as well as creating signature services for the salon. Paul Labrecque himself will make periodic appearances at this type of salon for events.

The new alliance will enable both companies to enhance their offerings and position in the salon market on a global basis.

Brian Cantor, founder and CEO of Paul Labrecque commented: "My goal for this company is to expand the reach of the brand and to partner with facilities that feel the same way about five-star customer service as we do.

"It's not about a mass roll-out for us," said Cantor. "Our commitment to WTS is about getting our products into the right hands. WTS can achieve this on an international scale at the luxury end of the hospitality sector."

"During the Rittenhouse Hotel development I was impressed with how thorough WTS was and with the attention to detail paid by the WTS team," added Cantor. "This level of perfectionism gave me the confidence to move forward with this initiative."

ENDS

Press contact:
Mary Pilch
[email protected]
+1 301 622 7800, ext 105
WTSinternational.com

Editor's notes - social media connections

• WTS International tweets @WTS_intl and Paul Labrecque tweets @paullabrecque - please mention us if you tweet this news.
• WTS International is on Facebook at facebook.com/wtsinternational, and Paul Labrecque at facebook.com/PaulLabrecqueSalon.Spa. Please link your news story to these profiles.

Editor's notes - photography

More images are available. To order, please contact Mary Pilch at WTS International on +1 301 622 7800, ext 105, or email [email protected] or you can download a high resolution version here.

About WTS International:

WTS International is the world's leading consulting and management firm for spas, fitness and leisure facilities. For over 40 years, WTS has provided feasibility studies, design, pre-opening and daily management services for spas and leisure facilities worldwide.

The company's portfolio of clients includes numerous hotels and resorts, residential developments, private clubs and real estate developments. Its approach is unique in the industry - from the development of innovative spa concepts, branding and design to effective facility operations.

WTS maximises revenue and net operating income for clients, while creating a memorable experience for guests, members and/or residents.

Website: www.WTSInternational.com

About Paul Labrecque:

Recognised by Vanity Fair as one of the top three stylists in the US, Paul Labrecque (PLB) has three award-winning salon and spa locations in Manhattan and a luxury hair care product line.

PLB salons are cosy, relaxing getaways with a hip and friendly downtown vibe where creativity and personalised attention flourish.

PLB has a following that includes leading actors, athletes, royals, professionals and New York's hippest crowd.

Whether working with top celebrities, prepping hair for New York fashion shows, winning beauty awards from Vogue, or receiving recognition in publications such as Elle, GQ and Harper's Bazaar, PLB continues to be recognized as one of the country's most exciting salon and spa businesses.

Website: www.paullabrecque.com

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