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24 Aug 2005
Tomahawk and Reebok in indoor cycling link-up
Supplier: Indoorcycling Group ICG
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Tomahawk Indoor Cycling and Reebok Fitness Equipment have announced the amalgamation of their brands for the UK's Indoor Cycling market.
Since the successful launch of the Reebok Tomahawk cycle in the USA, both brands have agreed to extend their relationship to other markets.
New for 2005/2006, Tomahawk RBK will be launching a new fleet of cycles at Leisure Industry Week.
Gary Warren, Managing Director of Tomahawk, says: "Both the new fleet and our collaboration with Reebok are gigantic and essential developments for Tomahawk in the UK. Our relationship with Reebok allows us to provide quality assurances to both the buyer and ultimately the consumer.
"Reebok is a monumental consumer sports brand; coupled with our extensive knowledge of Indoor Cycling products, concepts and educations, we now have a vast amount to offer operators, educators and consumers."
Tomahawk RBK will be releasing the E, S and X series from September onwards and with preorders already received the group says that the new range looks set to make its mark on the UK market.
Chris Hancock, director of RFE, explains: "We are encouraged by both the people and the product at Tomahawk. They provide premium solutions to both product and software such as the globally recognized I.C.E education program.
"This alliance allows both brands to continue the momentum Indoor Cycling has gained over the years by supporting operators with premier products and - importantly - strong consumer perception."
This addition to the Reebok studio line means that operators can now get wall-to-wall studio packages. Teamed with Escape Fitness, the 'Reebok Studio Concept' is claimed to be the only singular brand that can provide total product solutions to group fitness operators.
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Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.
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