 |
| Product news |
 |
21 Apr 2017
Reebok 'Growing' Plant-Based Footwear
Supplier: Reebok UK
More Reebok UK details
|
The shoe has an upper comprised of organic cotton and a base originating from industrial grown corn
Global sportswear and fitness brand Reebok has launched a “Cotton + Corn” sustainable products initiative, which will bring plant-based footwear to the market later this year.
Developed by the Reebok Future team, the project looks to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn – a non-food source.
Reebok has partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions for the project.
“This is really just the first step for us,” said Bill McInnis, head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle.
“First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.
“Second, when the product hits the market we know our consumers don’t want to sacrifice on how shoes look and perform.
“Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
|
|
|
 |
|
| Company profile |
|
![]()
Legend by Xplor
Legend by Xplor has been trusted by leading leisure operators for 20+ years, offering a complete end-to-end leisure management solution so operators can run their facilities easily and effectively.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
22-24 Jun 2024
IECSC Las Vegas
Las Vegas Convention Center,
Las Vegas,
United States
|
|
|
|
|
