 |
| Product news |
 |
17 Jul 2009
Indulgent offerings
Supplier: Haagen-Dazs
More Haagen-Dazs details
|
Häagen-Dazs, one of General Mills UK's brands, offers an alternative ice cream solution for the leisure sector in that it is designed to appeal to more sophisticated, adult consumers who are seeking an indulgent treat.
The company that believes the brand's mini tub offer is ideal for the leisure and hospitality sector, each 100ml tub coming with its own spoon which means that it can be enjoyed in a wide range of different environments.
The product is available in eight flavours, of which Häagen-Dazs research reveals Vanilla, Belgian Chocolate, Cookies & Cream and Strawberry Cheesecake to be the best sellers.
The latest innovation from Häagen-Dazs is its Ice Cream Smoothies, fruit blends combining refreshing fruit sorbets with creamy fruit ice creams. The two flavours, Raspberry & Summer Berries and Mango & Apricot, are both presented in packaging with a striking contemporary design.
2009 will see Häagen-Dazs being supported through a £5m marketing campaign, with high profile activity including national TV and consumer press advertising, plus a bespoke marketing programme for the leisure sector.
The brand has also benefited from its association with prestigious events such as the Wimbledon Tennis Championships, where it is the official ice Cream supplier.
With sales reportedly increasing by 12 per cent annually, luxury ice cream sales are growing twice as fast as total ice cream sales. Häagen-Dazs, which research shows to be one of the major growth drivers within luxury ice cream, is growing at 16.2 per cent yearly.
|
Supplier: Haagen-Dazs
Uxbridge Middlesex UK
General Mills in the UK and Ireland has brought consumers some of the world's best brands since the 1960s, including Betty Crocker, Green Giant, Haagen-Dazs, Jus-Rol, Nature Valley and Old El Paso .
Web:
www.genmills.com
More Haagen-Dazs details
|
|
|
 |
|
| Company profile |
|
![]()
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Duty Manager
Salary: Competitive
Location: Middlesbrough
Company: Everyone Active
|
|
Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
|
|
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
